Although it rolled out YouTube support back in August, the main focus of Pinterest has remained on photo pinning and sharing. However, the company recently announced its integration with Vimeo, which, like its YouTube deal, will allow users to pin Vimeo videos on the site.

Since Vimeo’s fanbase tends to be more focused on design than YouTube’s, many are expecting this new deal to be a catalyst behind widespread video usage on the social network. If nothing else, it’s clear that Pinterest is interested in expanding the reach and appeal of its previously static pinboarding format.