Recently, IBM introduced the third big box to come from its PureSystems hardware family, which previously included PureFlex and PureApplication. The latest inductee is a massive system for big data analysis called the PureData System, which can be used to replace the old servers that customers typically use within their own data centers. PureData is built to manage entire petabytes of data and can handle as many as 100 databases. It performs analytics in just a matter of minutes (as opposed to whole hours), to help businesses better understand consumer purchases and other data-intensive tasks, including detecting credit card fraud. Primarily, it will look at transaction applications like e-commerce, customer analysis and analyzing operations.