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There are plenty of ways to build a
community around your brand. At
the very least, a Group or Fan Page
can be created on Facebook. But if
you really want to create a branded
experience, take a look at these
social networking solutions – all of
which can be white-labeled and
customized to fit your brand and the
needs of your community.
Ning.com: Ning offers a free
solution (ad supported) but can be
purchased for full customization
and for the right to run your own
advertising. Ning is one of the most
popular custom social networking
solutions, boasting more than 1.5 million
networks and 33 million
registered users.
SmallWorldLabs.com: Using Small
World Labs, clients can create communities
that are customer-facing
or internal social networks. The
company also offers mobile integration
for community networks and
premium modules, such as the ability
to create a paid membership site.
KickApps.com: This platform
can be integrated into an existing
website to offer social functions
and features the ability to create
WidgeADs; custom, widget-based
ads that can be shared by just about
anyone. KickApps offers a free, 30-
day trial.