Semantic Markup for Events

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The semantic markup for events is one of the most important of the semantic markup types covered in Website Magazine’s Semantic Markup Crash Course. This schema is used to mark up events that occur on specific future dates.

Event markup can be used for events such as conferences, webinars, speaking engagements etc. – wherever (and whenever) information publishers, e-commerce merchants and service providers encourage their audience (prospective or otherwise) to attend. Keep in mind that the best practice is to avoid use of promotional elements such as price, discounts or calls to action.

STEP ONE: The first step is to declare the vocabulary being used and the scope of the properties to add. This is achieved by adding the itemtype attributes on the outermost element that contains the other elements that contain the actual data.

Once that’s in place, it’s necessary to define the actual microdata properties from the http://schema.org/Event vocabulary. The entire list of properties is available on that page consequently.

STEP TWO: The next step is to actually add the item properties for the information and construct it in the correct way. Here’s an example (with a preview of how it might look) of a fictional speaking engagement planned for the future:

 
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