Semantic Markup for People

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The semantic markup for individual people/persons is as straightforward as any other of the semantic markup types covered in Website Magazine’s Semantic Markup Crash Course – yet, it’s one of the most important for information publishers and service providers, and fortunately, one of the easiest to implement.

Wherever actual people (employees, et al) are mentioned on your website provides an opportunity to include microformatted data – primarily on the ‘about’ page or some similar page on your website.

STEP ONE: The first step is to declare the vocabulary being used and the scope of the properties to add. This is achieved by adding the itemtype attributes on the outermost element that contains the other elements that contain the actual data. Once that’s in place, it’s necessary to define the actual microdata properties from the http://schema.org/Person vocabulary. The entire list of properties is available on that page consequently.

STEP TWO: The next step is to actually add the item properties for the information and construct it in the correct way. Here’s an example (with a preview of how it might look) of my own name, title, email and phone number:

:: Create a local presence wherever you want to do business. Get a local phone number. ::


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