Best site search practices certainly start with having a killer search bar that your visitors can easily identify and use, but the follow-up is important, too. That’s why having a feature-rich, functional and well-designed site search results page is absolutely imperative.
First and foremost, the results on your results page should have a document title and description, so that visitors know what they’re looking at, but that should be a no-brainer for most of you. Outside of that, there are plenty of different additional elements to consider that can have an impact on how easily your visitors can find the content they’re looking for, and thus how successful your site search integration actually is.
Depending on how wide the variety of content your site offers is, you’ll want to think about how much you include in the search results. Of course you’ll want to show pages, but will you want separate sections for images, video, etc. too? And if you’re going to be offering different types of content in the site search results pages, would it be helpful to include a filter option that let’s user search for only the type(s) of content they want? These are just some examples of the important questions that you should be asking yourself.
Other pieces of data that you may want to consider adding are page ratings or the number of saves/shares/up votes that a page may have received from other users. This will help assure the searcher that your content is worth their time (or not), because it has been verified as such by other people just like them.
If you’re looking for some site search results inspiration, check out these five awesome examples: