Social Values

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Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included Facebook, LinkedIn, Dropbox, Twitter, Foursquare, Pinterest, Yelp, Instagram and Path, Backupify’s research determined that a single review on Yelp was the most valuable piece of social currency a brand could have.

Other findings include that an individual Facebook user is valued at more than $100, and it takes nearly 8,900 tweets to earn a company $10 while just 20 pinned items on Pinterest will yield the same amount.

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