CoupFlip, launched last year, buys and sells unredeemed LivingSocial and Groupon vouchers — which amount anywhere from 20 to 40 percent on any given deal. Users shop for deals according to price range, location on a map, keywords or categories such as clothing, travel or beauty. Users can also earn $5 for referring a friend through Facebook Connect.

Plyfe is a new gamification service and platform that completed a $1million seed round of funding in February. The service moved from stealth mode to a public beta in March, and now anyone can visit the site and request an invitation to the launch. The Plyfe team is comprised of a group of veteran entrepreneurs from the mobile, social, advertising, media and e-commerce sectors.

JumpTime is a startup analytics firm that aims to help media publishers and Web marketers find and maximize online value through key “econometrics.” The company's sophisticated proprietary algorithms calculate the exact value of a website’s content in real time. Think “Moneyball” for media publishers.

Subtledata offers a platform that provides a back-end loyalty and rewards service for e-commerce merchants and app developers. It allows online retailers to connect point-of-sale services through their mobile devices, which could be a very attractive commodity for smaller businesses with low overheads that are reluctant to invest in a lot of extra sales software.

Ordoro, like SubtleData, gained some attention at the SXSW Interactive show in Austin in March, and its founders are products of the University of Texas business school. They have created software that helps online businesses large and small manage their ordering and shipping processes.

Read more 'Net Briefs from the May 2012 issue of Website Magazine:

- New and Improved iPad - Mobile App Watch - Twitter Ads on the Go - Startups to Watch - Lost in Translation - Bing's Organic Phase  - Acquisitions and Milestones  - It's About Time(line)  - OpenStack Opens Up - A Patented Conflict - Mind Games  - Girl Power - The Hacker Way