: Interesting Stats & Metrics from the Digital World :
To develop Web strategies that will
actually work for a digital-minded
enterprise, it is essential to understand
the bigger, broader trends affecting
the ‘Net industry. Website
Magazine’s editorial staff aggregates
and curates some of the
more interesting recent research
and statistics and publishes that information
daily on the Web, as well
as each month in Stat Watch.
10.3 Million Terabytes
The amount of mobile data traffic that will occur per month by 2017, up from 889,000
terabytes per month in 2012, according to recent research from market strategy
Businesses that have the current ability to track and analyze
the different behavior between mobile and desktop users. Forty-one percent of
this group said their insight was limited and 18 percent said they have no way of
determining the difference. (Source: Econsultancy)
Consumers who indicated they prefer to shop and make purchases
on websites that display product price in their local currency rather than U.S. dollars
only. (Source: E4X, 2013)
The amount of 18-24 year olds who believe text messaging
is just as meaningful as an actual conversation with the person on the phone,
according to a tyntec and Mobile Groove study, which found that app developers are
relying more on SMS as a way to engage users and further monetize their apps.
The fraction of brand owners who freely admitted to offering their
online users only an average or below-average digital experience, according to a
recent WhatUsersDo global research survey.
The portion of all emails that were opened on a mobile device
(phone and/or tablets) in the second half of 2012. (Source: Knotice Mobile Email
Opens Report for H2 2012).