If you have done your
homework after reading
my previous columns
about identifying landing
page problems, then
chances are you have a
long list of potential
problems and concerns
about your site.
These issues probably
range from tactical problems
to fundamental mismatches
between your
visitors’ goals and your
landing page.
Our time is a precious
commodity. We can’t do
everything we want, all
the time. So how do you
decide what landing page
elements are worthy of
testing? The following filters will help separate the wheat
from the chaff.