Guide to Obtaining Links for Traffic and Search Engine Exposure
You have no traffic, and you
know it. Let’s change that.
You may have used some
of the strategies, channels
and tactics discussed in
SEO Corner to acquire new links (and visitors) but I’ll bet
your website you haven’t tried them all. If you have tried them
all but are still not getting traffic (or as much as you want)
you need to revisit each and every one, and do so frequently.
The one true secret of link building is that the best link
has yet to be discovered. So staying on top of new traffic
sources, distribution models and publicity opportunities
will feed your website links that result in traffic and exposure
well into the future.
Public Relations: Press releases don’t get enough credit
as a means to drive website traffic, links and exposure for
your websites and their underlying businesses. Services
such as PRWeb, BusinessWire, PR.com, and PRNewswire
are proven ways to get in front of not just the media but
other website owners looking for content to feature on their
sites (which means more links). While there is no guarantee
that coughing up the often exorbitant fees to these
providers will result in actual or immediate media exposure,
you will be surprised at the speed at which you will
acquire inbound links.
Classifieds: You might also be surprised at the amount of
visitors that will come to your site based solely on classified
advertising — free or paid. Some of the best sites available in
the classified industry include craigslist, Oodle, USFreeAds,
Backpage and Kijii but local newspapers are also a good way
to get some attention, especially if you are working on a local
or regional level. The best part about using classified advertising
to drive traffic is that the cost is often far lower than
other promotional methods, if not completely free. But it’s
not just the broad-scope classified sites that can generate attention.
There are hundreds if not thousands of classifieds in
every industry, providing an exceedingly targeted opportunity
to generate new links of some notable quality.
Video: Another opportunity to gain exposure, and get links
and traffic, is through the use of online video. While there
are financial and time commitments to creating video, going
viral can help get your website to a tipping point far faster
than any other online channel. YouTube is by far the king of
video sites, but there are hundreds of others including Vimeo,
Blip.tv, Viddler, 5min, Dailymotion.com, and MetaCafe. Are
you distributing your videos to these outlets? Are you monitoring
your videos’ success or failure, and watching the performance
of others in these channels to see what’s getting
noticed or ignored? If not, you need to be.
If video is a serious consideration for your website, placing
your content exclusively on YouTube is a good bet. Create
a YouTube channel (even if you don’t have video content
yet) and “friend” related users and “favorite” quality videos.
The link from the YouTube Channel to your website is a
Content Development: The information age requires
that you produce ... information. Take up a campaign to
write content for others by reaching out to bloggers who
cover related topics (find some guest blogging prospects at
BlogCatalog.com). There are many exceptional article directories
where you will be able to submit your content including
EzineArticles.com, Buzzle.com, GoArticles.com,
IdeaMarketers.com, ArticleAlley.com and Amazines.com.
These are just a few of the more well known directories but
there are hundreds of others. Another very valuable opportunity
is through Google Knol. Because any link from
Google is worth getting, create content for a Knol and include
some links — they too, are do-follow.
Getting Social: Social media has changed the way we connect
with others and promote our products and services on the Web.
From social networking sites like Facebook, MySpace, Orkut,
Bebo and hi5 to microblogging services like Twitter, Plurk and
Plazes — even social bookmarking services such as Delicious,
Digg, Stumbleupon, Mixx, Reddit and others — “social” presents
wonderful opportunities to chart the course of memes and discussions,
and are widely known as effective ways to create huge
streams of website traffic and, ultimately, inbound links.
Directories: DMOZ and the Yahoo! Directory are two exceptional
places to attempt to acquire links to your website, but there
can be incredibly long wait times (DMOZ) and high prices
(Yahoo!) to get included. Consider some alternatives including
Business.com, BestofTheWeb.com, GoGuides.com, JoeAnt, RubberStamped.
org, Skaffe.com, SiteSnoop.com, Gimpsy.com, IPL.org
About the Author:
Dante A. Monteverde is a Search
Strategist specializing in Search Engine
Spider Bait SEO in 1996 and has over 10 years of SEO experience.