In the performance marketing space, one of the most exciting
— and fun — ways to make a lot of money (without lots of
clicks or traffic) is to promote offers that have high payouts.
high payout I’m not talking about earning $20 or $30 per sale,
but rather promoting products that pay upward of thousands
per sale. If that sparked your interest, keep reading.
BIG MONEY: CLOSER THAN YOU THINK
I stumbled onto the high-ticket affiliate area in a
roundabout way. After a friend told me he had
gone to the all-inclusive vacation resort, Sandals,
I personally ended up at the five-star resort on the
islands of Turks and Caicos myself. As an affiliate
I, of course, immediately spoke with their marketing
people. I discovered that when customers
booked through an affiliate link, their program
paid between 6-8 percent of the vacation’s gross
amount. For a family of four that books a highend,
12-day trip, that's a potential commission of
up to $2,000 per sale. Not bad for one click.
PURSUE EXCLUSIVE NICHES
When researching high-ticket offers and programs,
affiliates will generally find that as the
price-per-sale goes up, the market tends to get
more niche. The highest affiliate commission I
have been able to discover is from ProformativeInsights.
com that pays $10,000 per sale (and
more) for business-to-business consulting. There
are, of course, a number of other high-ticket affiliate
offers out there that might also be appealing
to those in the performance marketing space.
PURSUE CONTINUOUS PAYOUTS
Another one of my favorite high-ticket affiliate offers
is a product on the ClickBank affiliate network.
Believe it or not, there is a ClickBank offer
available that costs buyers $4,000 per month. Yes,
you read that correctly. The high price tag aside, I
have a hard time believing it because of the recent
Federal Trade Commission (FTC) crackdown on
“how to make money” offers and the tight legal
regulations for offers in the gaming space. But the
people who purchase this product, which gives
sports picks at DayTradeSports.com, actually pay
$4,000 each and every month, which is money —
good money — in an affiliate’s pocket.
How many of those sales would you need to
make to earn a comfortable living if you are receiving
the standard affiliate commission of 30
percent per sale, every month, as long as the customer
stays on board? Not many; and it sure beats making a puny $1.75 commission banging
out the ads on Google’s pay-per-click
system. This offer has been on
ClickBank for four-plus
years and is doing very well
according to ClickBank executives.
Affiliates need special
approval to even see the offer,
so it’s best to develop a relationship
with a ClickBank affiliate
manager before trying to get
approved to promote the program
— or any offer of this level.
Speaking of programs offering continuous payouts,
did you know that the oldest “continuity”
programs in the business world come from the insurance
industry? It makes sense when you think
about it. Car insurance is a monthly expense for
anyone who drives a car, which makes it a continuous
payout. One such program I discovered
comes from the Unum Insurance Company (available
on the RevenueAds Affiliate Network), which
has a very high payout offer of $250 per sale.
Unum is also quite affiliate friendly, calling their
affiliates “brokers” (so now you can tell friends and
colleagues you are no longer merely an affiliate
marketer, but that you “broker” for large insurance
deals on the resale market).
PURSUE YOUR PASSION
Another bit of advice, which goes to the very
heart of what newbie Internet marketers and
website owners must learn the hard way, is that
successful people in the affiliate business follow
When I’m at one of the 10-15 Internet marketing
events I attend each year, I circulate from group
to group because I’m a JV (joint venture) broker in
the personal development and meditation niche —
which is my passion. What I notice is that the guys
in the health and fitness niche are all stocky, muscular
and walk around like John Wayne. The guys
in the dating niche are all competing with each
other to stand out among the crowd in their typical
peacocked-out way. And the women in the spiritual
development niche are usually sitting quietly among
themselves drinking tea and commiserating on the
latest marketing techniques and successes. The
point, of course, is to follow your passion.
For example, if boating is your passion and
you have websites and products in that niche,
you will find no shortage of offers with high
payouts to promote. This landing page
(http://wsm.co/OXrald) for example pays $300
to affiliates able to target maritime workers who
are injured while working on a ship. The tagline,
“Maritime accidents happen daily. Most people do
not realize their rights,” is one sure to catch the
attention of someone who is on your boating site
and was injured working in the shipping industry.
INSIGHTS ON OFFER RESEARCH
Now an important thing to do when picking an
affiliate offer, and in life in general, is to do your
research. The offer above pays $300 from the RevenueAds
Affiliate Network, but only $260 from
another network. Why is this and how do you
find the highest payouts?
One of the best places to research offers is on
my friend Mark Roth’s website Offervault.com.
He has almost every affiliate offer in the market
cross-referenced for affiliate marketers to compare.
What happens in this business is that some
of the affiliate networks will have the offer directly
and exclusively from the advertising company,
and will then broker it out to other
networks. These networks consequently have to
pay affiliates a little less because the second network
has to pay a commission to the first.
When dealing with small affiliate offers this
may not be that big of a deal, but as the payouts
go up you’ll want to ask the network if they have
“an exclusive” on the offer, meaning that no other
affiliate networks can run it, or you can ask if the
affiliate network you are working with is “direct”
with the offer — usually meaning you will get the
highest payout. Obviously, it’s better to get closer
to the source, without a lot of interference between
the advertiser and your bank account.
More money, less work — that’s what we all
want right? Adding some high-ticket offers into
your affiliate marketing mix or focusing on them
exclusively is a great way to make this happen.
About the Author: Mike Evans teaches people how to become spiritually
enlightened at TheSerenityPath.com. His latest book,
“How to Meditate, A Quick Start Guide for Beginners”
is available on Amazon.com and (as an affiliate offer
of course) at http://wsm.co/OXonbV.