When the economy
stumbled, so did the
online advertising market.
The Interactive Advertising
Bureau (IAB) and PricewaterhouseCoopers
(PWC) released U.S. Internet advertising statistics
in October, 2009 for the first half of that year revealing
a 5.4-percent decline from the same period in 2008. By all
accounts it was a bad year. But the tide has perhaps turned.
In mid-May of this year, the IAB and PWC highlighted yearover-
year gains (Q1 2009 vs Q1 2010) and they were actually
quite impressive — a 7.5-percent increase.
“The year-over-year growth we are seeing reflects marketers’
confidence in the value and effectiveness of interactive
advertising,” said Randall Rothenberg, President and
CEO of IAB.
This month’s Top 50 includes those advertising networks
that continued to provide an effective means to grow traffic
and build brand awareness during some tough times — perhaps
because advertisers sought out cost-effective alternatives
Outside of the big four in online advertising (Google,
Yahoo!, Microsoft and AOL — five, if the Fox Audience Network
is included) are hundreds of micro-advertising and
vertical networks that offer Web marketers and advertisers
an opportunity to supplement traffic and drive awareness
for their websites and brands.
Many of these networks are specialists; including display
(TribalFusion.com), PPC (7Search.com), behavioral
(Collective.com), social (Adknowledge.com’s Cubics offering)
or affiliate-friendly solutions (Chitika.com). Because of
their agility in their area of specialty they are able to innovate
and bring something quite unique to the advertising market
— a viable alternative to the big four. Those seeking specific
verticals will not be disappointed with the inclusion of networks
such as SportGenic.com (sports) and TravelAdNetwork.
Perhaps most interesting on this list is the introduction of
mobile and video advertising networks — two growing markets.
Video has formally made its way into the Internet advertisers’
toolbox and there are networks to satisfy those
needs, including SpotXChange.com and Yume.com. These
networks and the others in August’s Top 50 continue to
thrive thanks to innovation and expertise in their niches and
can provide great value to forward-thinking advertisers.
Top 50 Ad Networks to Explore
ABOUT THIS RANKED DATA
Website Magazine’sTop 50 Rankings are measures of a website’s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visits and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making any purchase decision is always recommended.