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When it comes to your
Web design, where
do you (or your
designers) look for
inspiration? Chances
are good that it’s most
often the websites of
your competitors.
While that’s certainly
one way to do some
valuable benchmarking,
you wouldn’t
want to create a
knock-off of someone
else’s work, right?
Perhaps the best way to get inspired
for a specific design project
is to look outside of the sites you
visit most and even further beyond
your comfort zone toward all that
is good and exciting in “creative”
being developed today.
So where do you look for that
kind of guidance and insight?
Developing a list of sites to
help Website Magazine readers find
something as abstract as design
inspiration is challenging, if not
completely impossible to do fairly or objectively. Awesome
design is everywhere and originates from every corner of the
Web. What might be downright edgy and exciting to one
person, however, can be the exact opposite of what others
think is attractive.
There is no single answer (much less 50), so assembling
a list of sources for Web design inspiration is ultimately up
to you, the designer, or someone responsible for overseeing
design. However,
keeping tabs on trends is far easier when you know
where to start looking. So, let’s consider this month’s Top 50
list an excellent starting point.
What we found most interesting when aggregating these
online resources is the number of those specializing in Cascading
Style Sheets (CSS), indicating that a formal shift toward
separating style and design from content is complete.
Another interesting thing about design trends is that
they are quickly duplicated — once you see it one place,
you are bound to see it pretty much everywhere else soon
after. Drop shadows — awesome, but everywhere. Big, bold
graphics in the headers? Been there, done that. If you’re feeling
frustrated trying to find something new, fear not. Visit a
few of the sites listed here and you will quickly be able to formulate
your own opinion on what current Web designers
think Internet professionals want.
Mashing up that analysis with your own competitive design
benchmarks and intuition will you give the best chance
possible of finding the design that meets your own desires,
while balancing the needs of your website visitors.
ABOUT THIS RANKED DATA
Website Magazine’sTop 50 rankings are a measure of a website’s popularity. Ranks
are calculated using a proprietary method that focuses on average daily unique visitors
and page views over a specified period of time, as reported by multiple data
sources. The website with the highest combination of factors is ranked in the first
position. Conducting research, making formal comparisons and talking to existing
clients and users before making any purchase decisions is always recommended.
