Social media marketing, as a method of creating true user engagement, remains an elusive goal.
Success does not come easy on Facebook, Twitter and elsewhere — particularly for those without a plan, much less without the tools available to ease the inherent challenges, of which, you will see, there are many. However, those taking their consumers’ social media experience seriously stand to reap the many rewards of loyalty.
In a study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies in February 2010, consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend the brand to others (60 percent of Facebook fans and Twitter followers), but also more likely to buy from those brands than they were before becoming fans/followers — an impressive 51 percent of Facebook fans and 67 percent of Twitter followers.
The reality is that most businesses don’t have a plan and don’t invest in the many, powerful platform-based solutions to optimize the social media experience. This month’s list can change all that by profiling 50 of the most prominent solutions available to help improve your social media experience and that of your audience. From applications to power individual campaigns, to full-blown social media engagement platforms — it’s all here. These solutions will help reduce the necessary investment of time, improve the process of identifying the most influential users and conversations, and even foster greater loyalty and engagement. The days of your new role as social media powerhouse have arrived.
Social media marketing solutions (SMMS) take on a variety of forms but most aid in the aggregation of content from social networks and facilitate content distribution. The best solutions on the market even help identify those fans and followers who are spreading your message (in either a good or a bad way). While there remains some overlap in many of these services, using any of them are sure to improve your own enterprise’s return on its social media investment.
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Website Magazine’s Top 50 Rankings are measures of a website’s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visits and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making any purchase decision is always recommended.
About the Author: Peter Prestipino is Website Magazine's editor-in-chief.