The market for video
is vast and online
video usage continues
its meteoric growth.
In mid-July, Nielsen reported that
more than 10.2 billion videos
were streamed in the U.S. alone
in June 2010, a 1.3 percent increase over the number of
streams year-over-year and a near 4 percent increase over the
previous month (http://wsm.co/bIfnHl). Video is big business
and as users expect more from the ’Net experience, new demands
will be placed on Web professionals.
The list of benefits that video marketing provides is long
and the proof extensive. For instance, retail site visitors who
view video stay two minutes longer, on average, and are 64
percent more likely to purchase than other site visitors
(comScore, August 2010). When used in e-mail marketing,
video has been shown to increase click-through rates by
more than 96 percent. (Implix 2010 Email Marketing Trends
Survey). Rich media ads containing video increase purchase
intent by 1.16 percent and drive success more than four
times that of Flash animation (DoubleClick, The Brand
Value of Rich Media Ads, June 2009). If video impacts the
e-commerce, e-mail and design industries, count on it impacting
your industry vertical as well.
However, many questions about the efficacy of video
marketing and development remain. Does metacafe.com
(#5) offer a realistic portal for your video marketing ideas?
What about user-generated video aggregators, such as
YouTube (#1) or MegaVideo (#7), where users are consuming
the majority of video content today?
This edition of Website Magazine’s Top 50 offers a look
at the leading destinations and vendors in the video space.
You will find services that enable live broadcasting, like
Justin.tv (#10) and ustream.tv (#8), right alongside emerging
video destinations like vodpod.com (#16), and tools
like TwitVid (#41).
Are you considering adding video to your list of sales
and marketing resources? Let this list be a starting point to
finding the top tools, resources and destinations in the video
landscape for your business.
ABOUT THIS RANKED DATA
Website Magazine’s Top 50 Rankings are measures of a website’s popularity. Ranks
are calculated using a proprietary method that focuses on average daily unique visits
and page views over a specified period of time, as reported by multiple data
sources. The website with the highest combination of factors is ranked in the first
position. Conducting research, making formal comparisons and talking to existing
clients and users before making any purchase decision is always recommended.