advertisement
For someone in pursuit of Web success it is crucial to invest time
and money on those resources that will most positively – and consistently
– impact your Web enterprises’ bottom line. This edition
of Website Magazine’s Top 50 showcases the most important
websites for Web professionals. Keep in mind that the sites on this
Top 50 are not an acknowledgement of their effectiveness (the
manner in which you approach them influences success, too) but
rather their popularity among Web professionals, the business
community and consumers.
What is most fascinating about a list of this nature is the variety
of industries it spans and the type of marketing and development
resources it highlights. Ten years ago you would have seen
a much different landscape of the top sites for Web professionals.
For example, while search engines still top the list of the
most essential sites today, social networking sites are quickly
gaining traction as they continue to garner more consumer, business
and media attention.
From Facebook and Twitter to Ning and Yelp — social is
increasingly working its way into the marketing and development
efforts of many enterprises. It is important, however, to
apply Pareto’s Principle of the 80/20 rule to this list of sites. The
top 20 percent of these websites will arguably yield 80 percent of
the results — website traffic or brand engagement.
But it’s not only the pure-play social sites that are making an
impact on the Web. Video sites such as YouTube.com,
Metacafe.com, Blinkx.com and others are also noteworthy
standouts on the list and signify an interesting shift toward a
truly interactive marketing environment. While still cost-prohibitive
for many marketers, consumers watch video in vast quantities
and at a rapid pace — that alone makes those websites
important to your Web success.
Another fascinating trend in this edition of Top 50 is the
number of job and career related sites such as SimplyHired.com
and SnagAJob.com. While the economic realities might have
brought these resources front and center, each can standalone
as a vital resource regardless of what’s happening on Main
Street USA.
And don’t even think about ruling out content and article
marketing as a way to shore up brand visibility and drive website
traffic. Longstanding success stories such as EzineArticles.com,
FindArticles.com and ArticlesBase.com still generate the respect
of many professional and aspiring Web professionals and will
continue to do so until content is no longer king.
About This Ranked Data
Website Magazine’sTop 50 rankings are a measure of a website’s popularity.
Ranks are calculated using a proprietary method that focuses
on average daily unique visitors and page views over a specified period
of time as reported by multiple data sources. The sites with the
highest combination of factors are ranked in the first position. Website
Magazine’sTop 50 List should influence your buying decision, but as in
all things, perform necessary due diligence before investing your time
and resources. Conducting research, making formal comparisons, and
talking to existing clients and users before starting are always the best
course of action. But let this act as an important starting guide for your
Web success.
