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For marketers, it's a relatively simple process to sort our marketing
efforts into three categories: paid, earned or owned.
It's much more difficult to extend our
energies across the plethora of emerging channels. From search and social to
video destinations and news apps, ‘Net workers can amass traffic in both
predictable and unexpected ways. Moreover, we'd be remiss to forget, the
traffic-producing power of advertising and affiliate networks.
