:: The Web is many things, but predictable is not one of them. Businesses that are able to stay ahead of the latest trends will have a much greater chance of success, and here are the ones to watch in 2011. ::

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Below you will find the the table of contents for the January 2011 edition of Website Magazine. The feature article is "Web Trends to Watch in 2011", but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The January 2011 edition is a "special issue" and distributed exclusively to our professional-level members.

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Web Trends to Watch
The Web is many things, but predictable is not one of them. Businesses that are able to stay ahead of the latest trends will have a much greater chance of success, and here are the ones to watch in 2011.

CRM for Internet Retailers
Despite spending a fortune on software, online retailers are making little headway in the area of customer relationship management. These tips will help bridge the gap.

Substance Over Style
Many of the early Web’s pioneers favored a more-sizzle-than steak approach to business, but success today requires far more traditional, proven strategies.

Video for the Mobile Web
Video’s increasing consumption on smartphones, tablets and Web-enabled home appliances makes it vital for businesses to understand the different output formats.

On Display
Once dismissed as a tired, ineffective way to attract consumers, display advertising is experiencing a renaissance through exciting new ads, new intelligence and new mediums.

Press Release Optimization
Publishing effective online news releases requires a three pronged approach that addresses search, conversion and editorial optimization.

Six Secrets to Successful Live Chat
Implementation can be so simple that many businesses fail to take the additional steps to get the most out of this increasingly popular technology.

 
Website Magazine Departments

‘Net Briefs: Facebook Drives Display; Twitter Eyes 200M; Amazon’s Court Case; Nielsen Goofs; A Downpour of Domains; Google’s Instant Previews
Mobile Minute: Sky-high Spending; So long, Blackberry; IAB Standards
Small Business Lab: Flipping Websites
Top 50: Advertising and Affiliate Networks
SEO Corner: Discovery and Connection
Conversion Cache: Getting Out of Your Visitors’ Way
Findability Makeover: LinkedIn Findability
Jargon Watch: Cookies
Wm Commentary: Trender Beware