White Papers, Webinars, and Videos: 

This information is made available to Website Magazine’s audience courtesy of our sponsors and is free of charge. By registering you may be contacted by our sponsor.

• Where in the Cloud am I?
  The number of cloud-based technologies is increasing each year. As you begin 2012 your business should be taking full advantage of everything that cloud computing has to offer! Cloud-based services can benefit companies of all sizes by increasing competitive advantage and flexibility as well as providing the ability to focus on the core competencies of your business. Sponsored by Avalara
  
  
• Personas: The Online Marketing Secret Weapon
  Personas are fictional representations of typical users, well known in the development community but not as well known in online marketing circles. That’s a mistake, because Personas can be your secret weapon in optimizing your online marketing campaigns and improving your ROI. This white paper will provide you with the details you need to implement Personas in your marketing campaigns. You will learn what a Persona is (and isn’t), how to create a Persona, and how to implement that Persona in optimization of landing pages and websites. Armed with this information, you will be able to use Personas to optimize your online marketing efforts, increase conversions and improve your ROI. Sponsored by Apogee Results
  
  
• Choosing the Best Web Content Management Solution
  A good web CMS can mean the difference between a static underachieving website and a dynamic and flexible one that adapts to visitor needs, converts prospects into customers, and strengthens the brand. But how do you begin to choose among the sea of content management solutions available today? In the end, the best web CMS is the one that's right for a particular organization now and into the future. This guide provides an overview of the web CMS choices available today, discusses the requirements both IT and marketing/executive decision makers should consider when selecting a web CMS, and includes advice for ensuring a successful evaluation process. Sponsored by Sitecore
  
  
• Affiliate Email Marketing 2.0
  Affiliate email marketing 2.0 is a new approach to sending offers to subscribers that maximizes earning per click (EPC) and earning per thousand emails sent (eCPM). Sponsored by LeadsMarket.com
  
  
• E-Commerce Readiness: Is Your B2C Ready for the Buying Season?
  Holiday buying seasons can make or break an e-commerce site. This whitepaper from Lister E-Business pairs a real-world case study analysis with a web-based health check assessment application to give B2C sites the tools they need to assure e-commerce readiness during peak traffic surges. The result is a measurable health check on the “market ready” state of your e-commerce portal. Sponsored by Lister
  
  
• Why You Should Outsource Your PPC Accounts to a Management Agency
  If you are currently spinning your wheels trying to manage PPC on your own, or if you’re just trying to understand what PPC is, you should consider working with a PPC management agency. With all the current factors going into pay-per-click advertising, the paid search industry is now an extremely competitive market. An agency can talk you through missed opportunities and free up valuable time! Download our free white paper to discover five reasons why you should outsource to a PPC management agency. An agency can take your paid search investment to a level you never expected. You just have to ask yourself one question...how much is your time worth? Sponsored by Hanapin
  
  
• Identifying Anonymous Website Visitors
  Website visitors are the most likely prospects to purchase your products and services. Web analytics solutions can actually identify your website visitors – including where they came from and what they are looking for - and help you turn them into sales leads in real-time. This whitepaper will explain how it works. Sponsored by VisiStat
  
  
• The Two Most Effective Ways to Increase Your Customer Base and Revenue
  On today’s retail playing field, the lynchpin of growth strategy is cultivating additional online sales channels, bringing in more customers and revenue without complicating internal operations. This special report presents the information you need to reach a larger potential customer base, extend your geographic range, build brand awareness, and increase overall revenue. Sponsored by Dydacomp
  
  
• Online Media Professionals: Increase ROI by Geotargeting Your Campaigns
  This is the decade for geotargeted local advertising. If the '90s were the decade to get online and establish an online presence, and the 2000s were the decade to get global and bring that online presence to the world, then the 2010s can easily be defined as the decade to get local and bring the global presence to the local user. Sponsored by GeoSurf
  
  
• Localization: Challenges & Benefits
  English may be the current lingua franca of the Web, but times are changing. A figure found in a recent report by the CommonSense Advisory Board states that an English only site can be read by 23.2% of the global online population. Localization is no longer an option. Global Retailers without multilingual websites, or the ability to perform currency conversions, are a dying breed. Read more on language and currency localization in the following white paper. Sponsored by Bongo
  
  
• Organizational Privacy Architecture and Assessment
  This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Sponsored by TRUSTe
  
  

Additional Whitepapers from Our Sponsors:

• Taking Your Website Mobile: A Practical Guide for Marketers and Business Execs
  Free Webinar : Mobile websites are more than just another informational channel. They also open up a new way to engage with your visitors, paving the way for both communication and connection. If you are considering making the jump to mobile sites, or are in the middle of the process and could use some expert advice, then this webinar is for you. Presented by Website Magazine and Digitaria, an international interactive agency and a leader in mobile website design and implementation, this webinar will provide real life examples of companies taking their sites mobile. See what their pain points were, their major successes, and whether the final result matched their business expectations. Attend this webinar and walk away with solid business justifications for taking your site mobile and a practical road map for successfully navigating the process! Sponsored by Sitecore
  
  
• 5 Steps to Online Marketing Success Using Competitive Intelligence
  Free Webinar : For many businesses, success begins with a sound marketing strategy aimed at increasing performance and maximizing ROI. There are many online tools that can complement any marketing strategy and give you the decision support needed to move forward with confidence and create a competitive advantage. You may think your strategy is primed for success, but do you really know enough about your competitors and the marketplace? This free webinar is designed for online marketers, website owners, webmasters, Web professionals and those responsible for achieving marketing success on the Web. Sponsored by Compete
  
  
• How to Win Snap Decisions on the Web
  Free Webinar :People make snap decisions when they browse the Web. They look for the familiar and the trusted and are equally concerned about fraudulent website and viruses. To maximize traffic to your website, you need to quickly establish credibility and trust for your company and stand out from your competitors. Learn the ways you can build the trust required to get visitors, like displaying trust seals in search results, offering best practices on a site, providing customer testimonials, contract info, a detailed "About Us" page, and a great returns policy. This free Webinar is designed for online marketers, e-commerce managers, webmasters, and those responsible for increasing site traffic and conversions. Sponsored by VeriSign
  
  

• How to Become More Competitive in the Online Marketplace
  Free Webinar: Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo!

• Drive eCommerce Sales with Email Append
  Email appending – the process of merging your postal address database with a service providers’ database of email addresses -- is a tricky process; but, when handled correctly, it can greatly enhance your opt-in list. In this white paper, you learn how to get started, what to look for, and how to fine tune the data on your email list, plus how to handle email change of address. Sponsored by Listrak
  
  

• Behavioral Targeting Email Campaigns 
  Done correctly, retargeting campaigns are the most engaging messages you can deploy in email marketing. Here's how to make the most of profiling and customer behaviors without seeming intrusive. Sponsored by Listrak

• E-Commerce Welcome Increases Email ROI
  Sending an email welcome message upon subscription achieves many benefits. Most importantly, it engages your subscribers at the exact moment they are most interested in hearing from you. Sponsored by Listrak
     
• Best Practices for Building a Successful Pay-Per-Click Landing Page 
  Once a user is on the landing page, there are just a few precious moments to make a positive impression and command their attention.  With testing and fine-tuning, your web enterprise's PPC activities will be on the path to achieve optimal ROI! Sponsored by 7Search
   
  
• Complementing Your Online Marketing
  An overview of Internet Advertising and how the PPC format continues to lead the way. Highlights include growth reports of internet advertising, a search network comparison of ROI, and how to gain exposure using to 2nd tier networks. Sponsored by 7Search
   
• Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing
  Find the value of your email subscribers, their levels of engagement and purchase intent. Email data helps you identify top customers and reach out to inactive ones. Sponsored by Listrak
  
  
• Special WM Research: Movers and Shakers
  In association with Compete.com, Website Magazine has recently created several special reports on the movers and shakers of the Web. Discover key and emerging online destinations in verticals such as Politics, Job Search, Real Estate and E-commerce. These reports are valuable for those responsible for link building and are complimentary for Website Magazine readers.
  
  Download These Micro-Reports from Compete and Website Magazine Now:
  
  - E-Commerce: Ten Key Web Destinations for Bargain Hunters
  - Politics: Ten Key Web Destinations for the Politically Involved
  - Real Estate: Ten Emerging Home/Rental Destinations Online
  - Job Search: Ten Emerging Job Search Destinations Online