No one ever said saving the planet was easy – or cheap –
but many Web workers are firmly dedicated to enacting “green,” eco-friendly
initiatives; and no ‘Net industry is as committed to this movement as Web
Of course, when the U.S. economy
found itself in a slump, the move towards ubiquitous green hosting across the
Web slowed drastically. However, there are still some companies out there
working tirelessly to steer the industry towards a greener future.
Is it time for your
Web business to join the green initiative? Below are seven hosting
providers currently leading the way in eco-friendly technology:
FatCow’s commitment to going green will probably blow you
away. That’s because the company’s offices and data centers are all 100 percent
powered by wind energy after the company purchases verified Renewable Energy Certificates (RECs) to make up for the power grid energy most hosting company's must necessarily use.
This Web hosting provider was conceived and built around the
idea of energy conservation; after all, it’s right there in the name! The GreenGeeks
energy efficient infrastructure is carbon neutral and 300 percent
green. It achieves this seemingly impossible task by buying three times as many wind energy credits than the amount of energy it uses from the grid. GreenGeeks has also reconfigured
all of its servers to run cooler and more efficiently while using less energy.
GreenGeeks provides users with special seals they can attach to their websites
to show visitors that they’ve gone green.
HostGator may promise to “eat up the competition,” but this
Web hosting company certainly isn’t eating up unnecessary energy. Like
GreenGeeks, HostGator works to reverse its impact on the environment by
purchasing registered, verified and then retired Renewable Energy Credits (RECs)
for wind powered energy, and as a result ends up being about 130 percent
powered by wind.
By purchasing wind energy credits to offset
grid energy usage, iPage is able to
ensure its customers that their websites will be totally powered by clean,
Being one of the most prominent names in the industry yields
a certain responsibility, and Web hosting provider 1&1 has gladly accepted
that role and now helps lead the way to a greener future. The company buys up
RECs to match all of the energy used by its Kansas-based data center, many of
which come from a hydroelectric facility and are certified by the Green-e
Energy program. The company also takes green initiatives in its offices and
lets its customers show off their own ecological resolve with a seal they can
attach to their websites.
ThinkHost harnesses the power of both wind and sun to
provide totally carbon-neutral Web hosting to its customers. The company also
goes through Green-e Energy to purchase their RECs, and promises not to pass
along the “extra costs” that come with going green to their clients. To go a
step further, the company will plant a new tree for every new customer that
signs up for its services.
In addition to purchasing RECs to make up for all of the
energy sucked by its servers from the power grid, HostPapa also buys green
energy tags to make up for the power used by its office building and computers,
making every aspect of its day-to-day operations green certified.