WordPress is looking to take its game up a notch by including advertising on its blogging and websitecreation platform, and seemingly going after Google in the process. Via a partnership with Federated Media, WordPress has launched its own Google AdSense alternative, WordAds (not to be confused with Google’s AdWords — or is it?). “We’ve resisted advertising so far because most of what we had seen wasn’t terribly tasteful,” says WordPress representative Jon Burke. “You pour a lot of time and effort into your blog and you deserve better than Ad- Sense.” For the foreseeable future, only publicly visible blogs with custom domains will be included in the WordAds program.

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