Google Rolls Out Ad Sitelinks for Adwords

Pete Prestipino — Tue, 03 Nov 2009 20:39:00 GMT

It's the first significant change to Adwords in what seems like, well... forever. Google announced today the addition of Ad Sitelinks, a new AdWords feature that will allow advertisers to extend advertisements by providing up to four additional destination URLs to content within a website on the actual sponsored section of the SERPs.

This means that advertisers will no longer have to send users to a central landing page from ads initiated by search-based text ads. The addition essentially enables advertisers to specify up to ten links (Google will only show four though) send users to pretty much any content they want - whether it be seasonal, special or event-related and time sensitive. The idea is that when "users have more options, you the advertiser are able to create richer, more relevant ads that improve the value of your brand terms and other targeted keywords" according to Google.

Only advertisers which meet the "high-quality" threshold will be able to run Ad Sitelinks. If your account qualifies you'll find the option to set up the advertising extension in your Campaign Settings tab as "show additional links to my site". Here's a screenshot of how the ad sitelinks will appear

Rich Media Visibility Metrics

Pete Prestipino — Tue, 03 Nov 2009 20:22:00 GMT

How do you know how much "visibility" your rich media ads are receiving? Short answer - you don't... but you do now. EyeWonder rolled out its Ad Visibility Suite yesterday, a set of metrics designed to give advertisers and publishers analysis of the real time an online ad is physically within the viewable area of a browser.

Among the metrics included in the suite are total time (in seconds) an ad is physically visible to users within their browsers, average visible time (in seconds) and visible time by percentage of visible area. Beyond interaction and click-through metrics, the Ad Visibility Suite tells advertisers which parts of their ads are actually visible at any given scroll position.

"As a leading innovator in the interactive digital advertising space, we're pleased to be the first rich media provider to offer these visibility metrics to our clients," said Ricky McClellen, EyeWonder's Chief Information Officer. "They make a great addition to our already robust reporting platform by complementing the ad interaction data we provide. Customers get a more comprehensive view of their ad performance by seeing the exact amount of time users have ads in their browser windows and comparing that with length of engagement. We're bringing these two pieces of the puzzle together to provide a more complete picture of what constitutes a successful online ad campaign, resulting in more meaningful measurement."

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Google Rolls Out Ad Sitelinks for Adwords

Rich Media Visibility Metrics