'Net Features : 12510

Bing’s IIS SEO Toolkit Now Available

Pete Prestipino — Mon, 25 Jan 2010 16:25:00 GMT

Microsoft/Bing has released what amounts to one of the most powerful free server-side SEO (search engine optimization) tools available.

The IIS SEO toolkit, which caters to Web developers, hosting providers and Web server administrators, aims to “improve discoverability and user experience” for websites and it’s going to be a game changer.

The IIS SEO Toolkit includes a Site Analysis module, a Robots Exclusion module, and a Sitemaps and Site Indexes module. These tools let you perform detailed analysis and offer recommendations and editing tools for managing files.

The Site Analysis module in particular is pretty impressive. It allows users to analyze local and external websites for a site’s content, structure, and URLs and can be used to identify problems in site content that may negatively affect visitor experience.

A set of pre-built reports to analyze a site's compliance with SEO recommendations and discover problems (broken links, duplicate resources, or performance issues) is also included.

Building custom queries against the data gathered during crawling is also supported.

We’re still looking through it but are already quite in awe that a solution of this caliber is freely available.

The Evolution of Domain Parking

Pete Prestipino — Mon, 25 Jan 2010 15:39:00 GMT

NameMedia launched a content site development option for domain name developers (domainers) through its online publishing platform at SmartName.com.

Publishers now have access to a more than 20,000 sources of content (e.g. articles), more than 150,000 keyword-related topics, more than 100 content-rich themes, over 2 million produts and reviews pre-built into each site’s “Store” tab and streamlined integration with NameMedia’s BuyDomains.com and Afternic.com sites for marketing domain names. There are no setup fees – regardless of the number of domains.

“Today’s launch means SmartName customers have a proven, compelling method of fully developing their domain names into content-rich sites that provide a compelling experience for consumers—and can do so easily for one domain or hundreds of thousands of domains,” said Kelly Conlin, NameMedia Chairman and CEO.

Domain name owners can also add their own content from any existing publishing platform, simply by adding an RSS link to their sites.

“Domain name owners now have a single platform to turn their sites into user-friendly eCommerce stores, content-rich sites, or keep them as parked pages,” said Kirsten Frederick, product manager for the SmartName platform. “And for the first time, domain publishers have all the reporting and statistics they demand in one dashboard, regardless of what type of site they’ve published. That makes it easy to optimize a portfolio of names across the full variety of publishing options.”

Sendio Email Management on Mobile Devices

Pete Prestipino — Mon, 25 Jan 2010 15:37:00 GMT

In response to user-demand, Sendio (a provider of a self-managed email protection solution for enterprises) announced today that all of its user email community management functions are compatible with small format Web browsers on standard mobile devices.

“Business people use their BlackBerry, Apple iPhone and Google-based smartphones to stay connected with associates and customers, and appreciate that Sendio email system protection ensures that no malicious or abusive messages from outside their email community reach their mobile inboxes. Adapting our community management user interface to support these same platforms was a logical next step on our development roadmap.”