'Net Features : 12810

Offer Exchange From HasOffers Released

Pete Prestipino — Thu, 28 Jan 2010 15:13:00 GMT

Affiliate networks and advertisers will be able to share their own exclusive offers with other affiliate networks using a new feature from the HasOffers platform.

The Offer Exchange™ enables affiliate networks (those using HasOffers) to browse and locate offers from other networks – even exclusive ones – and run them as their own.

From the release: “Advertisers and affiliate networks with exclusive offers can now share their offers with thousands of other networks using the HasOffers platform. Once offers are approved for sharing, other networks can apply to advertise your offers. Usage charges (5% of payout) apply to all conversions that occur through the Offer Exchange™ and are billed directly to the owner of the shared offer. Only paying account holders with a credit card on file can share offers on the Offer Exchange™.”

“The buzz has been incredible,” said CEO Lucas Brown. “We know that it is an extremely valuable way to expand affiliate relationships, but we had no idea how well received it would be.”

HasOffers has added a lot of features in 2010 including its’ Ad Manager (for building and optimizing campaigns), post back URLs for server tracking, CPC/CPM payment models, and recurring commissions for subscription offers.

Localeze Delivering Results to Bing (Local)

Pete Prestipino — Thu, 28 Jan 2010 15:11:00 GMT

Local search business listings provider Localeze has extended its relationship with Microsoft’s Bing.com – a partnership formed in 2005 where Microsoft includes data from Localeze in its search index.

Bing will use Localeze’s premium business content, including more than 500,000 business-verified and managed listings, which have been enhanced directly by local businesses. In addition to its rigorous basic name/address/phone number validation and governance processes, Localeze will provide additional business details including hours of operation, products and services offered, credit cards accepted and more on Bing’s local business profiles. Local search results on Bing utilizing Localeze content will now be attributed to Localeze.

“Helping consumers make better buying decisions locally, our renewed relationship with Bing brings two leading search companies together to offer the best of the best in premium business listings," said Jeff Beard, president, Localeze. "Localeze's rich, business-verified and enhanced local content will help Bing's business profiles deliver more relevant and accurate results, which online shoppers need to make local purchasing decisions."

LiveJournal & OLX Partner for Co-Branded Classifieds

Pete Prestipino — Thu, 28 Jan 2010 15:08:00 GMT

Weblog hosting platform LiveJournal and online classied site OLX have launched a co-branded classified channel at LiveJournal.

LiveJournal already has several communities that help its user sell, buy and exchange good/services. Now this partnership enables LJ users to have a dedicated platform for these activities.

The new classified section at LiveJournal offers full-feature OLX functionality and access to the entire classifieds database (over two million listings). The new section will enable users to publish classifieds not only in communities, but also in categories covering particular kinds of goods and services. Any ad created by an LJ user will be automatically added to the OLX database.

“LiveJournal is based on interaction between users, exchange of information, opinions and moods. Classifieds posting service will smoothly expand formats of such interaction. We welcome the opportunity to work with OLX, especially taking into account that OLX and LJ are international projects. Our cooperation will let us provide new opportunities for LiveJournal users worldwide,” said Boris Ovchinnikov, LiveJournal Russia general manager.