'Net Features : 2011

Best of 2011 - Facebook Brand Pages

Allison Howen — Tue, 27 Dec 2011 16:00:00 GMT

It is always important to reflect on the past and take note of successes in order to avoid failure in the future.

As 2011 fades away, it is time to reflect on some of the year's biggest trends, one being social media. Although it was the birth year of Google+, Facebook still remains the king of social networks and social media marketing.

So, with the days of 2011 coming to a close, let’s take a look at some of the best Facebook brand pages of the past year:

YouTube

With more than 48.2 million fans, this page is one of the most liked brand pages on Facebook. The brand page features top videos in various genres, but the point of difference is a feature that allows fans to search for videos without leaving Facebook. How can you not "like" it - it is a social network inside of another social network!

Coca-Cola

As one of the most successful brands in the world, it is no surprise that Coca-Cola is successful on Facebook, too – with more than 36.4 million likes. The landing page of this brand is something to take note of. It makes it very easy for fans to access Coca-Cola content, including links to its Twitter, YouTube and Flickr pages, as well as links to fan highlights. Moreover, fans can even make a donatation to save the polar bears through a link on the landing page, which has already racked up more than $92,000 in donations.

Oreo

As if you needed a reason to “like” Oreos, the brand’s Facebook page gives you one. The page has more than 23.6 million fans and includes many interactive aspects, such as the "Birthday of the Day" feature, Oreo commercials, recipes, coupons and even “Say it with Oreo,” which allows fans to post Oreo pictures and messages on their friends' walls. These fun and interactive apps are a great way to entice new fans and customers.

Skittles

There is no doubt that this brand page wins the most colorful design award, but with a slogan like “taste the rainbow”, how couldn’t the Skittles Facebook brand page feature an eye-catching splash of hues? Skittles has more than 19.6 million likes on Facebook, and features pictures, advertisements, videos and witty posts. By not saturating a fan's newsfeed with promotions, brands can keep social media social, and are likely to have engaged consumers that more frequently comment and like posts.

Best Buy

Best Buy currently has more than 5.5 million fans on Facebook. The brand’s page includes polls, sales, pictures, and apps such as the holiday fun app, a gaming app and an interactive deal app. By providing a deal section on a Facebook brand page, consumers have no need to search for deals anywhere else.

And don't forget - Website Magazine

If you aren’t already one of our more than 40,000 fans on Facebook, now is the time to hit the like button. Our Facebook page features all of our top stories, promotions, contests and more. And if you already like us on Facebook, why not follow us on Twitter too?

NetSuite OneWorld Gets Update for 2011

Michael Garrity — Fri, 21 Oct 2011 05:00:00 GMT

NetSuite OneWorld, the world's first cloud-based ERP solution for global companies, was updated yesterday with the release of its newest version.

OneWorld is the brainchild of cloud-based financial/ERP software suite provider NetSuite.

The 2011 version of OneWorld includes automated intercompany management to accelerate and increase the efficiency of the "close process," and it also streamlines compliance with expanded support for international taxation and audit reporting.

"NetSuite OneWorld 2011 delivers slice and dice insight for every user, with real-time OLAP style multi-dimensional analytics, and new SuiteCloud developer enhancements which further enable the mobilization of ERP within global enterprises."

Among the newest features to the 2011 update of NetSuite OneWorld are:

- Broader international business management

- New global financial consolidation and management features

- Advanced back-office ERP capabilities

- Real-time multi-dimensional analytics

- Enhanced CRM

- SuiteCloud platform support for the latest Web development standards

OneWorld has long been one of the world's most frequently deployed cloud-based ERP solutions for companies that need to manage complex, mission-critical business processes. Currently, over 10,000 companies and subsidiaries are dependent on NetSuite.

Gartner recently named NetSuite as the fastest-growing financial management systems vendor in the world.

More information about NetSuite OneWorld 2011 can be found here.

Enter the Internet Advertising Competition Awards

Mike Phillips — Wed, 09 Feb 2011 17:12:00 GMT

One deadline has passed but there is still time to enter the Internet Advertising Competition (IAC) Awards. The Web Marketing Association, who hosts the competition, says they have received a record number of entries this year but the window is closing fast. All entires must be received by Friday, February 11.

Enter in several categories that includes best banner ads, email ads, rich media, online newsletters, online video, mobile and online apps, websites and social media across 86 industry categories. The winner of the most awards will be named Top Agency of 2011 - quite an achievement adn excellent marketing fodder.

Learn more and enter the competition by visiting http://www.webaward.org/iac.