The Social Dimension of Adobe

Pete Prestipino — Tue, 15 Mar 2011 00:15:00 GMT

Adobe’s Online Marketing Suite is rapidly becoming one of the most robust solutions available for Web professionals. Adobe last week introduced SocialAnalytics, a product within the Online Marketing Suite which enables marketers to monitor and measure social media.

The application aggregates relevant activity from social networks and online communities and correlates how the activity impacts key metrics and brand perception. Adobe’s SocialAnalytics augments the platform existing social measurement and optimization capabilities with Facebook measurement (insights on Facebook pages, fan demographics, likes/shares), viral video measurement and Twitter measurement. If that weren’t enough, marketers can also view app usage data in context with other social activity.

“The social Web is the largest focus group on the planet and marketers are striving to figure out how best to listen and participate,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “What marketers have been missing is a solution that helps them identify the most relevant voices and activities, tie social activity to brand and business impact and then take action to optimize that impact. Adobe SocialAnalytics can inform how a company participates on the social Web, removing guesswork and replacing it with strategies or experimentation built on insight.”

The product is currently in beta and general availability is expected in Q3 of 2011.

Big Changes to Google Product Search

Pete Prestipino — Mon, 14 Mar 2011 22:20:00 GMT

Google announced a significant round of changes for merchants using Google Product Search. These changes only affect Google Product Search listings and not Google Commerce Search or Adwords listings.

For feeds targeting the United States, tax information will be required for all feeds starting June 6th, 2011.

According to Google, product listings that do not include tax information at the account level, or in the “tax” attribute, may be rejected. Google is also recommending the addition of two new attributes - "sale price" and "sale price effective date" (not required) for feeds targeting the U.S. exclusively.

In addition, feeds targeting the U.S., U.K., France and Germany, Google will require unique product identifiers (starting May 3rd, 2011) for all products except apparel and one-of-a-kind items, and shipping information (starting June 6th, 2011).

Feeds from accounts that do not include this inforamtion may be disapproved by Google. Products without unique product identifiers may not be listed in Google Product Search, though the feed may not be disapproved.

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The Social Dimension of Adobe

Big Changes to Google Product Search