'Net Features : 3DCart

Ecommerce Shipping Simplified with 3dCart/Endicia App

Pete Prestipino — Mon, 11 Mar 2013 17:47:00 GMT

In the world of e-commerce, shipping is one of those essential elements to Web success. The more seamless you make order management and delivery for online shoppers, as well as for you as an Internet retailer, the better off everyone will be. Fortunately, there is no shortage of opportunities at the ready.

Case in point, ecommerce software provider 3dcart has announced an integration with postage technology solution Endicia, which empowers 3dcart's 16,000 customers to print USPS labels with prepaid postage directly from the administrative interface. Merchants will be able to customize logos, text, images and other brand elements using the solution.

“With the addition of Endicia Label Server integration, 3dcart gains a competitive advantage by being the only ecommerce solution to allow online retailers to print USPS, UPS, FEDEX and TNT shipping labels directly from the admin interface,” said 3dcart CTO Jimmy Rodriguez. “Shipping can be one of the most difficult tasks in ecommerce, especially for small stores with small staffs. Over the last few years, we’ve worked to take the heavy-lifting out of the process—and the Endicia integration is a huge step in the right direction.”

The Endicia Label Server app will cost $15.95/mo but 3dcart is offering a 60-day free trial for existing and new 3dcart merchants.

3dcart, Mineful Integration Right on Target

Michael Garrity — Mon, 28 May 2012 11:00:00 GMT

E-commerce software provider 3dcart is tackling another aspect of the Web thanks to a recent partnership with Mineful that will help its customers more effectively target their email marketing campaigns.

Mineful is a software integration that uses the behavioral data of customers to bring them back into a retailer’s store, and 3dcart wants to utilize this technology to drive sales and create more meaningful and sustaining customer relationships.

The inclusion of Mineful software will allow the platform to use sales and customer information to send marketing emails based on a variety of factors, such as timing, content and more.

Purchase data will be sent seamlessly from 3dcart to Mineful, where it will then be converted into “actionable information” that informs retailers how often customers purchase, how many purchases each of them has made, the average sale amount, any increases in purchasing activity and more. All of this data will be visible in a single dashboard.

But the real treat is that this data can be used to configure rules that automatically trigger emails, meaning marketers don’t have to meticulously pore over all of it to figure out which customers they should target. The content of the emails will be fully customizable based on the retailer, and elements like “subject line,” “image,” “body,” etc. will all be separated for easy alterations.

Mineful will also track those who open the emails, click on links or buy products based on the promotion.

3dcart Unveils New Social Sharing Features

Michael Garrity — Thu, 29 Mar 2012 19:00:00 GMT

Barely two weeks after 3dcart announced Facebook Connect integration with its e-commerce software, the company has announced an integration with e-commerce social sharing application provider AddShoppers.

3dcart customers can now include AddShoppers social sharing buttons on their retail sites to help foster customer engagement and reduce cart abandonment. The integration also opens 3dcart users to AddShoppers' social analytics platform that tracks when a customer shares a product, how many of their friends/followers click the link and how many of those people end up making a purchase.

Hundreds of retailers are currently using the AddShoppers solution, which was the first to release Facebook Open Graph-enabled “Want” and “Own” buttons. Because of the application’s scalability, it can be utilized by stores of all sizes and it can be set up in a matter of minutes.

Merchants Sign On to Social Checkout

Pete Prestipino — Tue, 20 Mar 2012 18:15:00 GMT

When Facebook connect launched, Internet retailers rejoiced – they finally had a way to tap into the ever-growing popularity of Facebook. But only now are we beginning to grasp exactly how.

While true that pure-play F-commerce has yet to really take off, there are some rather significant remaining benefits, namely the impact on easing customer login and the role that ultimately plays in increasing conversions. Providers of e-commerce software (shopping carts and Web stores) are well aware of the opportunity and are quickly rolling out solutions for their clients to use.

3dCart, for example, just released a Facebook Connect integration that enables shoppers to sign in using their Facebook account from “My Account” and “Checkout” pages. First-time and return customers choosing not to save their personal information will still need to fill out their payment information separately. Using the system, however, will enable customers to bypass creating on-site IDs and passwords, and in so doing provide merchants with immediate access to information related to behavior and interests.

“A recent study suggests that 50 percent of consumers visiting online stores are simultaneously logged into Facebook,” says 3dcart founder and CEO Gonzalo Gil. “As online businesses search for more ways to leverage social media, Facebook Connect should be a crucial strategy in every retailer’s marketing playbook.”

Strategy aside, the feature doesn't come cheap. 3dcart’s Facebook Connect feature is available in its app store for $199.

4-Tell Product Recommendation Software at 3DCart

Pete Prestipino — Wed, 13 Apr 2011 15:30:00 GMT

E-commerce shopping cart solution 3DCart has partnered with personalization and product recommendation software 4-Tell to offer its 4-Tell Boost solution.

According to eMarketer, most retailers who employ (intelligent, automated) recommendation systems report sales increases of 10% or more, as well as higher customer engagement and loyalty. Hard to ignore that, right?

The partnership will enable retailers using 3DCart to provide product suggestions through a free plugin-in. 4-Tell Boost provides automated cross-sell and up-sell opportunities for site visitors based on real-time behavioral data, historical sales data and merchandising.

“We chose 4-Tell as our partner because we were confident in their ability to help our clients deliver a more relevant customer experience, boosting sales and providing a best-in-class experience to the end-user,” said Jimmy Rodriguez, Chief Technology Officer of 3DCart.

Fight, Fight Against Cart Abandonment

Pete Prestipino — Tue, 15 Mar 2011 16:23:00 GMT

Shopping cart software 3DCart announced a partnership with email marketing service Listrak to provide its merchants with Listrak's automated Shopping Cart Abandonment Solution.

Cart abandonment is estimated to cost Internet retailers roughly $18 billion dollars each year, according to Forrester. As it stands today, 7 out of 10 carts are stranded. Merchants would obviously be wise to start developing a strategy to recoup some of those lost earnings.

Listrak's offering will help 3DCart merchants recapture abandoners via automated email marketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompt them to complete the transaction. To help recover those lost sales, Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offer and non-offer messages, and incorporate product reviews.

“Our partnership with 3DCart enables us to provide merchants with an automated solution that is easily integrated with the platform and provides immediate impact to the merchants’ bottom line by recouping lost revenue from abandoned carts,” said Ross Kramer, Listrak CEO. “Our focus is on revenue and ROI, and this partnership enables us to provide that for 3DCart clients more easily,” added Kramer.

Four New Social Commerce Solutions From 3DCart

Linc Wonham — Wed, 21 Jul 2010 06:30:00 GMT

Shopping cart software provider 3DCart has added four new social media packages to its line of e-commerce Web design services. Each one is designed to increase traffic and conversions by enhancing 3DCart’s existing social commerce suite, which is presently included at no extra charge to more than 6,000 merchants.

The four new features are:

•    Facebook Package — Add an Online Store tab to your Facebook profile page that includes custom profile graphics, store header/footer graphics, and product layout templates. Also add a Facebook icon to your online store for instant shopping links.
•    Twitter Package — Instantly create and send Twitter promotion updates from your 3DCart interface. Includes color scheme customization and Twitter icon for your store.
•    Blog Package — Create your own blog and post entries from 3DCart without the need for Wordpress or Blogger. Includes head banner graphic, navigation banner, unique colors and fonts, footer graphics, and a link button to drive customers to your blog from your online store.
•    Mobile Package — Design services help you open a mobile-optimized store that is accessible from any iPhone or similar smartphone. Mobile Package includes customized mCommerce template design, mobile store logo, mobile banner graphics, proprietary look and feel (color, fonts, etc.), and an auto-detect script that automatically routes mobile customers to your mobile store.

3DCart’s social packages are available now for users of 3DCart 3.2.

Smart E-commerce Software From 3DCart and OpenSky

Linc Wonham — Tue, 01 Jun 2010 18:01:00 GMT

E-commerce shopping cart software provider 3DCart has announced an upgrade that brings online shopping directly into the realm of social and mobile media. For the first time, retailers using 3DCart 3.2 can post their products to Twitter and Facebook with a single click, integrate YouTube videos into their product descriptions and allow consumers to browse and buy from their smartphones.

Additional new features of 3DCart 3.2 include 30 new storefront templates, a new drag-and-drop edit bar, built-in photo editing using Picnik, 3DZoom product close-ups and more. There are over 50 new features in all, and 3DCart 3.2 is available immediately to current and new users.

Another new cart from "relationship-commerce" innovator OpenSky introduces a secure checkout technology that can be distributed to any site, allowing OpenSky sellers to integrate shopping seamlessly throughout their content. The OpenSky platform enables bloggers and experts to sell unique products without worrying about inventory, customer service, shipping or transaction technology.

The new OpenSky cart will function on all websites in the OpenSky community, so that shoppers can use one cart to check out products from any OpenSky seller. OpenSky’s growing catalog hosts more than a thousand manufacturers that rely on the tight integration to drive page-views, engagement and commerce.