Optimization Testing With No Site Disruptions

Linc Wonham — Tue, 28 Jun 2011 16:00:00 GMT

Website testing and relevancy targeting solutions provider Amadesa has released a new version of InPlace, the latest addition to the Amadesa Customer Experience Suite.

InPlace provides Web marketers with the ability to designate testing zones on a live website by scrolling over the desired areas and visually selecting images, text or any other type of content with no disruption to site functionality. After uploading testing information through the Amadesa platform, InPlace displays a pop-up dashboard that provides instant access to current test performance and real-time results for easy review and updates.

InPlace also allows website owners to adjust test settings, view snapshots of each alternative and drill into visitor segmentation data, while in the context of their own websites.

"Marketers who wish to stay responsive to their audience cannot afford waiting days and weeks to launch a new campaign,” says Amadesa CEO Rita Brogley. “InPlace tagging makes it possible to launch new optimizations in a matter of minutes by leaping over the IT queue and maintaining full control over their sites."

Amadesa InPlace is available to all Amadesa customers currently running onsite optimizations.

Google ACE Tool Goes Global - Split Testing Adwords

Pete Prestipino — Wed, 15 Sep 2010 14:38:00 GMT

Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally.

What will be appealing to advertisers is that experiments can be set up to measure the impact of changes with just a small percentage of your traffic. ACE runs experiements side-by-side (split testing) with the existing campaign and provides indicators of where performance is significantly different.

The potential uses are pretty broad. For example, you could add new keywords and measure that tactic's affect on overall campaign clicks, costs and conversions. Or you could test increasing or decreasing bids on high value keywords, or test new landing page designs.

Keep in mind that ACE is designed as a split testing tool - e.g. testing two different landing pages for a keyword, ad ad, or ad ad group directly in Adwords. To test more than two (multivariate testing) landing page designs , to test a landing page with multiple traffic souces or test multiple elements on the landing pages, you should still use Google Website Optimizer or one of the many other testing solutions including Adobe Test & Target, Amadesa Customer Experience Suite, Autonomy Optimost, Maxymiser Content MVT, SiteSpect, Vertster Conversion Optimization Suite, or Webtrends Optimize.

To get started, sign into AdWords and access ACE on the Campaign tab under Settings. For those outside the U.S., this is a rolling launch so you should see it within a week. As a side note, ACE is supported in the newest AdWords API version announced today.

'Net Features : Amadesa Customer Experience Suite

Optimization Testing With No Site Disruptions

Google ACE Tool Goes Global - Split Testing Adwords