Mobile Traffic Declines in July (And More Statistics)

Michael Garrity — Mon, 20 Aug 2012 14:30:00 GMT

Affiliate Window, one of the United Kingdom’s leading performance marketing networks, has unleashed upon the world its July report concerning mobile and m-commerce statistics.

Most curiously, the company found that the share of Web traffic through mobile devices actually dropped from over 12 percent in June to making up around just nine percent of total traffic in July. This isn’t terribly peculiar, as May saw a slight decrease, as well, following month-by-month increases for the first four months of the year.

On the upside, however, the volume of mobile clicks actually increased. And not only that, but the share of sales through mobile devices also rose, finally crossing the nine percent threshold at 9.42 percent. Ultimately, this figure, coupled with the drop in traffic, seems to show a closer alignment between mobile conversion rates and those of their desktop counterparts, as mobile conversion rates improved throughout July, increasing to 3.14 percent.

The report also breaks down mobile and m-commerce statistics by mobile device. It shouldn’t really be a surprise that Apple is (still) leading the pack, with the iPhone driving 38 percent of all mobile traffic by the end of the month. However, it’s not all sunshine for the brand, as iPad traffic actually ended up dropping below 40 percent. On the other hand, iPad sales reached a high of 63 percent of all mobile sales by the end of the month, and the iPhone ended up accounting for 24.87 percent.

Android devices saw traffic increases in July, with the number resting between 18 and 19 percent, up from June’s 17.5 percent. BlackBerry and “Other” devices both decreased, driving 1.5 and two percent of July’s mobile traffic, respectively. In terms of sales, Android saw another increase, ranging between 11.5 and 13 percent throughout the four weeks of July, while BlackBerry and “Other” devices both stayed below two percent.

From a year-to-date perspective, iPads have driven 57 percent of all mobile sales, with iPhones coming in second at 27 percent, and followed by Android (11 percent), BlackBerry (3 percent) and other devices (2 percent). Adding to this, Affiliate Window found that the iPhone, Android and “Other” devices allow showed an improvement in conversion rates in July; in fact, they were all almost identical at around 2.1 percent.

I think it’s fair to say that if you take anything away from this report, it’s not to put too much stock in the future of BlackBerry.

Android on the Rise [Mobile Apps & Advertising]

Pete Prestipino — Mon, 23 Nov 2009 16:35:00 GMT

On what platform should you build a mobile application - iPhone, Android, RIM? Mobile advertising network Admob (soon to officially be a part of Google) has made available its October 2009 Mobile Metrics Report which might provide some answers.

New devices running the RIM and Android Operating Sytems are generating an increasing share of requests. Requests from Android devices in particular increased (5.8 times since April 2009) in the AdMob network. Additional highlights from the report include:

- In October 2009, 70 percent of iPhone OS requests came from the iPhone while the remaining 30 percent came from the iPod touch.

- In the US, the RIM 8300 Curve and 8100 Pearl series devices have consistently remained in the Top 20 devices over the last two years. In the UK, the 9000 Bold and 8900 Curve have seen strong growth and are now the number 10 and 11 devices, respectively.

- In the US, Android had 20 percent share of smartphone traffic, up from seven percent six months before, and the HTC Magic (myTouch 3G) and HTC Dream were both Top 10 devices. In the UK, the HTC Dream, HTC Magic, and HTC Hero are all Top 10 devices in the AdMob network.

- The Motorola CLIQ has also seen fast pickup since its launch at T-Mobile in the US and generated six percent of Android traffic on November 18.

- The top Symbian and Windows Mobile devices have not changed in 2009 and both platforms have lost smartphone share. One of Nokia's first touchscreen models, the 5800 XpressMusic, is the one of the few newcomers to the list of Top 20 Symbian devices in 2009.

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'Net Features : Apple, Android, iphone, blackberry

Mobile Traffic Declines in July (And More Statistics)

Android on the Rise [Mobile Apps & Advertising]