'Net Features : BrightEdge

Maximize your Exposure with the Share Button

Allison Howen — Fri, 02 Sep 2011 08:40:00 GMT

Displaying social media links or buttons on your website dramatically increases your site’s exposure.

According to a BrightEdge study, Twitter share buttons give websites seven times the social media mentions compared to websites without a share button— which in turn leads to content being viewed by millions of additional possible consumers.

The study also shows that many websites are still not taking advantage of this enormous and cheap marketing opportunity, with only 53.6 percent of the largest 10,000 sites on the Web displaying social links or buttons.

“It’s clear that social sharing buttons can drive real social traffic that will inevitably drive sales, brand awareness or even affinity but it’s also clear that many brands are not taking advantage of this simple, cost free tool,” says Jim Yu, CEO of BrightEdge.

Currently, Facebook plugins such as the “like” button are seen on homepages of more than half of the largest websites, while links for Twitter are only on 42.5 percent of the top sites.

BrightEdge SEO Optimizes for Facebook, Twitter

Linc Wonham — Mon, 07 Mar 2011 20:00:00 GMT

The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas in social media that will boost SEO and offer actionable recommendations to increase activity in these places.

As search engines are increasingly focusing on integrating social content into their results, BrightEdge offers reporting to identify the competitive social media strategies that impact organic search rankings. Social media results will be officially integrated into the BrightEdge dashboards and insights, and BrightEdge will call out specific terms, keywords and activities that search engines are using as signals for authority.

The platform's BrandSafe Link Audit Program identifies black hat SEO tactics so that customers can be assured their social media insights are being gained through safe methods. BrightEdge drives more than $3 billion in organic search revenue for leading brands in e-commerce and other industries on the Web, competing with companies such as SearchLight and Covario for share of the $40 billion SEO market.

BrightEdge Launches Enterprise-class SEO Platform

Linc Wonham — Thu, 24 Jun 2010 11:24:00 GMT

Search engine optimization (SEO) solutions provider BrightEdge has announced its new platform designed to increase revenue from organic search in a measurable and predictable way. BrightEdge’s new technologies help separate its SEO Platform from the field by delivering ROI-driven insights for all managers involved in organic search.

Among those industry-first solutions are Closed Loop Analytics, which can pinpoint the SEO changes that increase revenue, and a Competitive Keyword Map that identifies keywords by uncovering the strengths and weaknesses of your competitors. SEO Intelligence for the Enterprise is another highlighted feature that provides actionable SEO recommendations.

The platform had been in development for several years before BrightEdge unveiled it last week, and some of the key early adopting customers include Symantec, VMWare and MySpace. A list of competitors and keywords currently being targeted is all that’s required to get started, and you can visit BrightEdge.com for more information.