Hydra Fires 15,000 Affiliates

Pete Prestipino — Thu, 11 Mar 2010 16:00:00 GMT

Performance based advertising platform Hydra just gave the boot to 15,000 affiliate marketers and publishers.

The company decreased its base of active publishers from 17,000 to less than 2,000 of its best performing partners in a bid to increase quality.

"While performance-based CPA advertising networks have always paid lip service to quality concerns, they generally have been rather permissive in admitting publishers in order to pump up distribution. But the reality is that it's impossible to maintain quality control monitoring on tens of thousands of active publishers. We've made the strategic decision to only rely on publishers with proven capability to deliver high volumes of high quality results for our advertisers. Enabling us to offer far greater compliance and quality control than has traditionally been the case in CPA advertising, with this move we hope to win over more of the mass marketers and their agencies who are attracted by the no-risk performance pricing model, but who have been hesitant due to quality concerns," stated Zac Brandenberg, CEO of Hydra.

Don’t expect the affected affiliates to raise much of a ruckus about being booted. With hundreds of advertising networks available, they are sure to find a home somewhere.

Neverblue & International Affiliate Tools

Pete Prestipino — Fri, 17 Jul 2009 14:29:00 GMT

CPA Affiliate network Neverblue announced some new tools which will help affiliates better monetize their international online marketing efforts and retain some tracking control.

The affiliate network has made available global country redirects, a modification of Neverblue's proprietary affiliate interface that allows publishers to make more money from international traffic. Affiliates are able to specify the international defaults they want for the advertising campaigns they run. An unnamed display publisher cited a 20% increase in international EPCs since switching.

The other new feature of Neverblue's affiliate network is the addition of the self directed pixel manager. This tool enables publishers to place their own and their party tracking pixels in real time without needing to contact their affiliate manager.

Additionally, Neverblue is rewarding leading publishers with "Out of Bounds," an all expense paid trip to Whistler, BC Canada for a wild weekend of adventure in the home of the 2010 Winter Olympics. You can learn more about the Out of Bounds reward for affiliates at Neverblue Escape.

'Net Features : CPA affiliate

Hydra Fires 15,000 Affiliates

Neverblue & International Affiliate Tools