'Net Features : Conductor

Your SEO Makes What?

Allison Howen — Tue, 04 Dec 2012 18:05:00 GMT

As the World Wide Web continues to grow so does the demand for professionals with SEO skills and experience.

In fact, a recent study from SEO platform Conductor reveals that there is a 112 percent year-over-year increase in LinkedIn profiles that list SEO titles and skills, while SEO job postings on indeed.com have increased by 1900 percent. But where are these jobs located and how much are these search professionals being paid? Luckily, a new Conductor infographic has the answers.

Best Cities

It is no surprise that New York, San Francisco and Los Angeles are the top cities for finding SEO jobs, however, some of the other cities positioned within the top 20 list may be a little more shocking. For example, the study found that San Jose and Cleveland both list more SEO jobs than some larger cities, like Phoenix and San Diego.

Top Titles

SEO professionals come with a variety of titles, with the most common being SEO/Marketing Manager. The study found that the next most popular title is SEO Specialist, followed by SEO Analyst/Strategist and Director of Marketing.

Average Salary

Perhaps the most intriguing part of the study reveals the average salaries for SEO professionals. While the most popular SEO job title (SEO/Marketing Manager) is compensated with an average salary of $63,978, professionals that hold the Director of Marketing title average the highest salary at $94,836.

Universal Search & Digital Asset Optimization at Conductor

Pete Prestipino — Thu, 27 Oct 2011 15:30:00 GMT

SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for Google's universal/blended results, this one's for you.

According to Conductor's own research, 80 percent of keyword searches currently contain universal results (which can contain videos, images, news, etc.). Adding digital asset optimization into its SearchLight product, users of the Conductor platform will have an opportunity to track and optimize their content and increase the likelihood they appear within these blended resuts. Too often, content which is appropriate for universal results tends to be siloed (inaccessible). Opening it up presents some viable opportunities to get a positive bump in traffic.

"The exposure of SEO across organizations over the last year has been nothing short of spectacular, and Conductor customers are pioneers in making SEO touch every part of their organization," said Seth Besmertnik, CEO of Conductor.

Google +1 Added to Conductor's SEO Management Platform

Michael Garrity — Thu, 11 Aug 2011 18:00:00 GMT

While the world of search engine optimization (SEO) is ever-changing, Google's creation of the +1 button to go along with their new social networking site, Google+, has helped to reinvent the game once again.

Ever since the launch of the +1 button to rival Facebook's "Like" feature and Twitter's retweet option, many in the Web and SEO industries have been curious as to how that button will play into search engine results, especially because we don't really know exactly how relevant other social networking icons are in search algorithms.

But, according to SEO management company Conductor, the +1 button does have an impact on search results, which should surprise no one. This has led the them begin including the metrics of the +1 button into their Searchlight SEO platform and running analytics on them to help brands better understand when Google uses these social signals to rank websites.

Conductor will also be including data from clicks on the LinkedIn "Share" button into the platform.

Over the past couple of months, Conductor has researched the role that social signals play in search engine results and found that the top five companies or brands that show up in Google's organic search typically have about 3 times as many Google +'s on their pages, and about twice as many Facebook Likes, as the companies ranking 6-10. In addition, the reports indicate that approximately 90 percent of the time, the top ranking search results had more Google +'s and Facebook Likes than the results ranking from 6 and below.

According to Conductor CEO Seth Besmertnik, Searchlight organizes the information garnered from across tens of thousands of URLs and then uses that to discover which keywords help with Google +1 and which do not.

Within seconds of a Facebook Like, Google +1 or LinkedIn Share, Searchlight customers should be able to view, analyze and report on social signals for their own domain and a competitors, as well as seeing who the highest performing brands for any particular keyword or phrase are.

In all likelihood, social signal interaction is going to play a huge part in SEO management and analysis for years to come, so good on Conductor for jumping right in there and figuring out a way turn that data into something definite that can be analyzed. It seems pretty clear that this is going to be the next big thing in search engine optimization.