'Net Features : Conduit

Conduit Continues to Add Big-name Publishers

Pete Prestipino — Tue, 08 Nov 2011 21:00:00 GMT

Say what you will about Conduit and the value its technologies bring to Web users, but the company certainly has a knack for acquiring big-name publishers.

The Web and mobile app company focuses on helping publishers create, exchange and distribute apps, like toolbars, everywhere "from browsers and websites to all major mobile devices." Since acquiring Web application solutions provider Wibiya back in May, the company has seen a slew of interested brands looking to leverage their combined technologies.

New clients using Conduit’s products or Web toolbars from its recent Wibiya acquisition include eHow, ResumeBucket, SpeedDate, Give Back America, Slingo, Profile Song, WhiteSmoke, Garnier, Bakespace, Free Ride Games, Army Wife Network and BrotherSoft.

“The summer was incredibly busy for Conduit and the fall has shaped up to be even more eventful as additional publishers recognize the power of our solutions,” says Conduit president Adam Boyden. “Publishers understand the value of the relationship with their users and are turning to Conduit to help them reach and further engage their communities. While Wibiya allows publishers to keep their users engaged for longer while on their websites, Conduit allows publishers to extend those relationships as their users leave their sites and travel the Web.”

Conduit Adds iPad Support and New Social Features

Linc Wonham — Thu, 02 Jun 2011 19:00:00 GMT

Browser and mobile app publishing network Conduit has announced support for iPad app creation on the Conduit Mobile platform, as well as some new social features that will allow users to connect more deeply from within the app itself.

Conduit is the largest global network of browser and mobile app publishers with over 260,000 members and their 230 million users. Conduit Mobile allows publishers to create one mobile app that is suitable for all major smartphone devices and now also for iPads.

When creating a mobile app on the platform, an optimized iPad version is automatically created as well. These Conduit-powered apps will feature enhanced graphics suited for the relevant Apple device. Customized styling for iPads, including integration of different graphics for the iPad’s higher resolution, will help publishers create unique and one-of-a-kind tablet apps.

The newly available social features will help in promoting Conduit-powered apps by allowing users to share app content on their Facebook walls and via email. Additionally, when app users share content on Facebook, the post will include a link to the app page.

“Our mission is to provide our publishers with engagement tools for every platform on which their users spend time,” says Conduit president Adam Boyden. “Tablet usage is growing exponentially, it was only natural that we be able to extend the power of the Conduit Mobile platform to the iPad. The addition of tablet support and the recent addition of website solutions via the acquisition of Wibiya, provide our publishers with an unmatched set of resources for acquiring and engaging their users.”

Last month Conduit announced the acquisition of leading web application solutions provider Wibiya, extending Conduit's offering from browsers and mobile devices to publishers’ websites. The Conduit Mobile platform is free to use. Customers can also monetize apps through an integrated targeted advertising module.

Conduit’s Web App Network Goes Mobile

Linc Wonham — Thu, 24 Feb 2011 14:44:00 GMT

With the recent release of a new mobile platform, Conduit has extended its network of app publishers from the Web browser to iPhone, Android, BlackBerry, Windows and Nokia devices. Now developers creating mobile apps can join the fastest-growing Web app network of more than a quarter-million publishers.

The Conduit platform is free to use and allows publishers – from professional developers to individuals without engineering expertise – to create an app and deploy it across every major mobile device and all major Web browsers. Conduit-powered mobile apps meet all the specs and standards for marketplaces like iTunes and Android, and publishers can monetize their apps through an integrated targeted advertising module.

“The mobile app market has grown at a staggering pace and has created a climate where publishers, brands and developers are under pressure to create apps for many different devices,” says Conduit president Adam Boyden. “With Conduit Mobile they can create, deploy and manage their apps for all the major smartphone platforms in one location.”

Game publishers BigPoint and Exent are among Conduit’s early mobile customers, joining big-name clients on the Web side such as Univision and Major League Baseball. Conduit announced its new mobile platform at last week’s Mobile World Congress in Barcelona, Spain.

Groupon Browser App Delivers Daily Deals

Linc Wonham — Thu, 04 Nov 2010 17:45:00 GMT

The local deals space just got a lot more congested due to some big announcements from Facebook. The launch of Facebook Deals and the effect it will have on Facebook Places creates new challenges for coupon providers such as Groupon and all of its competitors, as well as location-based check-in services such as Foursquare and all of its competitors.

For its part, Groupon made an announcement of its own. In partnership with Conduit, the group-buying innovator launched the new Groupon Browser App that immediately notifies users of deals no matter where they are on the Web, giving them easy access to each offer. The new app, which is available in the Conduit App Marketplace, has already been installed by more than 2.5 million users.

The app works directly in the browser and is compatible with Firefox, Google Chrome, Safari and Internet Explorer. It uses location-based targeting to show users their daily Groupons as soon as they become available, and users can share the deals through email and their favorite social networks.

The Conduit network is now powering browser apps for more than 260,000 Web publishers and their 200 million users. They are gaining in popularity in key markets around the world, and also becoming increasingly viral. Conduit saw a 67-percent monthly increase in app sharing on social networking sites during October.

Conduit's World Cup Score a Kick for Web Apps

Linc Wonham — Mon, 19 Jul 2010 14:00:00 GMT

While the emergence of mobile apps has been one of the Web industry’s biggest stories of 2010, the reality is that browser-based apps are currently consumed by millions more than their mobile counterparts — presenting enormous opportunities for Internet professionals from the owners of major brands to small and medium-sized businesses to Web publishers of any size.

No company demonstrates the health of the browser-based app market better than Conduit, which has expanded the industry’s largest platform to more than 250,000 Web publishers and 170 million users. In the past year alone, adoption of Conduit-powered apps by end-users has increased 233 percent.

Recently released data reveals that the World Cup app by Messenger Plus! was delivered to more than 10 million users in 36 hours using the Conduit Platform. There were better than 17 million installations overall and an average of 140,622 interactions daily during the worldwide sporting event in July.

Conduit is doing for Web apps what smartphones have done for mobile apps, but in a larger market. The free, award-winning Conduit Platform enables web publishers of all sizes to easily create apps using their own brands and content. Publishers can then distribute their apps both directly and via the Conduit App Marketplace, and constantly engage users beyond the boundaries of their websites.