Optimizing Content Creation around CPC

Administrator — Mon, 12 Dec 2011 18:25:00 GMT

Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content.

Content publishers using the Google AdSense network are now be able to tailor their content strategy for keywords with the highest cost-per-click (CPC) rating. By optimizing around CPC, publishers will be able to attract higher paying text ads and banners served via the AdSense. The functionality is available in the cloud-based application and within the InboundWriter Wordpress plugin.

The new advertising feature enables users to make selections related to search competition, reader targeting and advertising. InboundWriter, which offers a free plan and an unlimited account for $20/mo) then provides a set of keyword recommendations, along with automated recommendations on how to structure content for maximum search visibility.

"For the first time, publishers and bloggers using Google AdSense will be able to monetize their content as they type," said Jay Baer, a social media strategist and president of ConvinceandConvert.com. "This is an important new capability that raises the bar for digital and SEO content optimization."

Screenshot of the new InboundWriter functionality via the WordPress plugin:

Also read:
Inbound Writer & Real Time Content Optimization

New Tool Cuts Through the Tedium of Link Building

Linc Wonham — Thu, 26 Aug 2010 17:30:00 GMT

We have written countless articles about the relationship between quality, relevant links and any measure of Web success, always being sure to include the fact that the best portfolios are built through difficult and often tedious work. The challenge that most business owners face, particularly those of small and medium-sized companies, is finding the time to devote to a winning link-building campaign.

A new tool from Eightfold Logic has been receiving praise from users for its ability to address this problem since it launched in June. Linker is the only link-building tool that has a fully opt-in marketplace where website owners can specify their needs and be paired up with suitable matches. It works something like a dating site for link building, in which the service connects potential partners based on the secure information they provide to Linker. Once contact has been authorized by both parties, the site owners can disclose their own information at their discretion.

Linker offers a less taxing alternative than scouring the Web for days or even weeks to find and obtain a single quality link, and a safer option than paid links and link farms. Eightfold is offering a free trial through the end of September, and pricing after that is determined by the number of matches you accept through the service.

'Net Features : Eightfold Logic

Optimizing Content Creation around CPC

New Tool Cuts Through the Tedium of Link Building