New Advanced Analytics Features in Google

Pete Prestipino — Mon, 11 May 2009 16:20:00 GMT

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks).

Warning: these new features are for advanced users, so if your head explodes, don't blame me.

Pivoting and Secondary Dimensions: Users will now be able to perform inline cross-tablular analysis of their data, useful for receving an in-depth yet quick analysis within the same table. For example, users will be able to see keywords and cities in one "dimension" and then pivot to another dimension (such as source) while viewing additional metrics such as pages/visit in a single table view..

Share Custom Reports and Advanced Segment Customizations: Users will be able to share the framdword of custom reports and segmenting so that other usres can apply the framework to their own GA data. Users will be able to post a URL for a report or email it to a friend/colleague. When people click on it, the user will import the report structure. Rather than seeing your data though, the user will see the report you build but with their data in it.

Google Analytics API - Create Standalone Apps

Pete Prestipino — Fri, 24 Apr 2009 14:04:00 GMT

Google has announced the availability of an Analytics Data Export API (beta) is now publicly available.

A long requested feature, the API will allow developers to enhance existing business applications or create entirely new standalone products. There are several ways the data can be used, from accessing Google Analytics (GA) from a mobile device like the Android or from a desktop.

The API (which is the same protocol for Google Calendar, Finance and Webmaster Tools) provides read-only access to all GA data. For JavaScript and Java programming languages, Google has provided client libraries to abstract and simplify the process of working with the data and is working on supporting more programming languages. Developers will be able to use any programming language in the meantime, though, to make requests directly to the API over HTTP and access the data in XML.

'Net Features : GA

New Advanced Analytics Features in Google

Google Analytics API - Create Standalone Apps