'Net Features : Infusionsoft

Ecommerce Analytics for InfusionSoft Users

Pete Prestipino — Tue, 26 Feb 2013 18:30:00 GMT

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time.

The plugin, created by Flare Labs, enables retails to supply Google with data critical to analyzing performance and the optimizing return on advertising spend (ROAS).

Once installed, users will notice their sales data is pre-populated within the Ecommerce section of their Google Analytics account. Users can then see what traffic sources generate the most profitable sales. and which traffic funnels have low profitability, letting the user know which parts of their sales and marketing process needs optimization.

The same transaction data is posted to AdWords. Infusionsoft users can see which ads are generating the most sales, and more importantly, what ads are generating the biggest profits. Online businesses with over 30 transactions a month will also be able to use the Google AdWords Conversion Optimizer, which automatically adjusts ad settings to provide the highest possible return on investment of advertising dollars.

Infusionsoft Acquires GroSocial - Digital Movers & Shakers

Pete Prestipino — Tue, 22 Jan 2013 16:15:00 GMT

Lead generation platform Infusionsoft announced the acquisition of GroSocial, a Web-based software solutions for small businesses for developing and tracking social media marketing campaigns.

The GroSocial acquisition will enable Infusionsoft, which just this month took a whopping $54 million in growth capital financing led by Goldman Sachs, to provide its clients with resources to create a social presence (from timeline covers and Twitter backgrounds to Facebook tabs), create in-Facebook opt-in forms, run contests and promotions to drive social engagement, schedule posts (tweets and updates), and measure all those social efforts.

“GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space,” said Infusionsoft co-founder and CEO Clate Mask. “An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses.”

Automated CRM Tools for ClickBank Affiliates

Linc Wonham — Tue, 01 May 2012 17:00:00 GMT

Affiliate network ClickBank has integrated with Infusionsoft’s all-in-one software for small businesses, offering marketers a powerful end-to-end system for monitoring and nurturing customer relationships.

As a result of the integration, information from ClickBank transactions can be automatically passed into Infusionsoft. Available as a plug-in, the integration also institutes triggers for post-purchase follow-ups, creates targeted upsell messages and performs other automated marketing functions.

For current Infusionsoft users, the integration opens the door to the ClickBank network of more than 100,000 active affiliate marketers who can help them grow their businesses across the Web.

“This partnership was logical step for us, given that so many of our clients and prospective clients already use Infusionsoft and can reap immediate and measurable business value by streamlining their sales and marketing processes across the two systems,” says ClickBank CEO Brad Wiskirchen. “On the flip side, there’s also enormous payoff for Infusionsoft users who can tap into an extended e-commerce sales channel through the ClickBank network.”

Key features of the new ClickBank-Infusionsoft integration plug-in include the following:

• Supports an unlimited number of ClickBank accounts and products with a single Infusionsoft application

• Automatically transfers customer and order information (contact data, payment data, etc.) to Infusionsoft for initial purchases, as well as all upsells

• Checks with Infusionsoft to determine if a person record already exists; also creates or updates person records

• Triggers unique Infusionsoft Action Sets for ClickBank purchases, rebills, canceled or failed rebills, refunds and chargebacks

A video demo of the integration in action is available here.

The integration is now available for $37 per month or $347 per year, and those who purchase during the launch phase will receive lifetime locked-in pricing. The plug-in can be purchased through ClickBank or through the Infusionsoft Marketplace.

Big List of Marketing Automation Software

Administrator — Tue, 17 May 2011 18:35:00 GMT

Marketing automation software is here to stay. No longer an emerging trend or the domain of a select few savvy businesses, these software platforms streamline sales and marketing departments by replacing high-touch, repetitive manual processes with automated solutions. Sounds good, right? But what do these solutions really enable your organization to do, how can it benefit search marketing efforts and who are the real leaders in the space?

Users of marketing automation software platforms, typically those responsible for marketing a website or business (search, email, social, advertising), are able to specify criteria and outcomes for tasks and processes that are then interpreted, stored and executed by the software. While that undoubtedly sounds complex, the objectives are simply to increase efficiency and reduce human error. One possible cause for a lack of adoption in small and medium size businesses is that these solutions come in a variety of forms with a lot of feature cross-over. Before moving forward it is important to understand the various classifications of marketing software.

- Marketing intelligence software tracks behavior (what activity did the user engage in and where) for the purpose of understanding intent, enabling marketers to improve targeting based on interest and vertical market. Appropriate for any size organization.

- Marketing workflow focuses more on budgeting and planning, workflow and approvals, collaboration, asset creation and management internally within an organization. Marketing workflow solutions are typically designed for larger enterprises.

- Marketing automation software focuses on lead generation with marketing programs to drive awareness and interest in products/services. The best solutions on the market couple marketing technology with sales processes as delineated by a CRM program.

These are very broad definitions of the marketing software classifications that should help identify what type is appropriate for your business and in particular your search, social, email and advertising campaigns. Ultimately, any marketing software should aid in performing functions and tasks including analyzing marketing campaigns (and customer behaviors), managing those marketing campaigns, and organizing and storing customer data. So who are the best of the best in the marketing automation software business? WM has listed a few top tier vendors below.

Eloqua

Marketo

Pardot

Optify

InfusionSoft

RightNow

Genius.com

NetSuite

Aprimo

Loopfuse

Silverpop

Unica

Infusionsoft Offers Free Outlook Plug-in for Small Businesses

Linc Wonham — Fri, 28 May 2010 00:45:00 GMT

Small-business CRM and e-mail marketing leader Infusionsoft has just introduced a free plug-in for Microsoft Outlook. The add-on enables users to access their contacts’ information and add them to automated marketing campaigns and follow-up sequences quickly and seamlessly without ever leaving Outlook.

Active subscribers can download the plug-in from their Infusionsoft application and start using the new features immediately, while non-subscribers can visit Infusionsoft.com/trial to sample the service for 15 days. The new Infusionsoft for Outlook plug-in allows small-business Web professionals to perform the following tasks:

•    Add new contacts to their Infusionsoft databases from within the Outlook application, or find existing contacts with a single click
•    E-mail Infusionsoft contacts directly through Outlook
•    Segment or “tag” all contacts and create new tags on demand
•    Engage and disengage automated marketing campaigns
•    View all messages, saved notes, completed tasks and saved files associated to each contact
•    Set reminders within Outlook and in the Infusionsoft web-based application
•    Add and manage all attachment types in Infusionsoft
•    Automatically record follow-up tasks and reminders from Outlook to Infusionsoft