Tremor Video Certified for Ad Buyer Transparency

Linc Wonham — Tue, 03 Apr 2012 15:00:00 GMT

Online video technology company Tremor Video has been certified under the Interactive Advertising Bureau’s (IAB) Networks & Exchanges Quality Assurance Guidelines (QAG) for video and mobile advertising.

The IAB’s guidelines create common terminology and standards, allowing for advertisers and agencies to evaluate campaign value with greater control and consistency.

Launched in April 2011 for online display advertising, the revised QAG for digital video and mobile Web and in-application media went into effect on April 1, 2012. Tremor Video was a member of the working group that developed the IAB framework for video.

In October 2011, Tremor Video became the first company to serve the AdChoices consumer privacy notification icon within the video player. The company is currently working on video classification standards as part of the IAB’s Making Measurement Make Sense initiative.

“We salute Tremor Video for adopting the IAB Quality Assurance Guidelines, especially at a time when the digital video sector gathers increasing momentum and brand marketers find it vitally important to count on a set of consistent standards when they make a video ad buy,” says Randall Rothenberg, President and CEO, IAB. “This show of support by such an industry leader and influencer as Tremor Video will encourage others to apply for certification as well as to take part in this critical initiative for the entire ecosystem.”

Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top-tier publishers. The company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video.

Specific Media Receives QAG Certification from IAB

Pete Prestipino — Tue, 12 Apr 2011 19:15:00 GMT

Specific Media announced today its certification through the Interactive Advertising Bureau's (IAB) new Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the first companies to meet the training, audit, and compliance requirements for the program.

The QAG aims to enhance advertisers’ control over the placement and context of their ads and offers transparency to the marketplace by standardizing the information provided to advertisers. QAG is the only industry-endorsed certification program that exists today.

“We’ve always been committed to maintaining trustworthy and transparent relationships with brands,” said Ron Nielsen, senior vice president of media operations for Specific Media. “Advertisers deserve to understand how and where their messages reach consumers. Our participation in the IAB’s Quality Assurance Certification program is further validation of our adherence to accepted industry standards, and our intention to give advertisers the best possible environment for connecting with customers.”

'Net Features : QAG certification

Tremor Video Certified for Ad Buyer Transparency

Specific Media Receives QAG Certification from IAB