Test Results Underscore Potential of New In-text Ad Feature

Linc Wonham — Thu, 19 Aug 2010 15:30:00 GMT

After two months of testing yielded a 30-percent average increase in revenues for 200 selected Web publishers, Infolinks has introduced its latest in-text advertising feature to the market. Related Tags leverages the ability of the Infolinks algorithm to analyze the most powerful keywords on a Web page and match them with relevant ads.

The new feature supplements the current double-underlined text links of in-text ads by adding a cloud that contains carefully selected informational tags within the content of a Web page. The tags perform similarly to in-text ads in that they produce an Infolinks advertisement bubble when a user hovers over them, and the user is then directed to the advertiser’s landing page if they click on the bubble. The publisher displaying the ads earns revenues each time a user clicks on one of the Infolinks ad bubbles.

Related Tags are customizable to fit the look and feel of individual publishers’ websites, and as easy to integrate as traditional in-text ads. The 200 publishers that tested the new feature covered a wide range of audience sizes, website categories and geographic locations.

'Net Features : Related Tags

Test Results Underscore Potential of New In-text Ad Feature