'Net Features : SMX

Conference for In-House Search Marketers

Pete Prestipino — Mon, 27 Apr 2009 13:43:00 GMT

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer Third Door Media announced In-House SEM Exchange, a search engine marketing conference dedicated to in-house SEOs.

The In-House SEM Exchange, sponsored by Microsoft Live Search, addresses the most pressing issues faced by attendees. These in-house SEM folks will actually define the topics discussed during the event through a pre-event survey. "In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house SEO," said Duane Forrester, Senior Program Manager, SEO - Microsoft/MSN.

The In-house SEM Exchange will happen on June 4th, 2009 following Search Marketing Expo - SMX Advanced in Seattle, Washington, June 2-3.

SMX West on the Horizon

Pete Prestipino — Tue, 27 Jan 2009 16:20:00 GMT

Search Marketing Expo (SMX) West is fast approaching (starting on February 10, 2009) at the Santa Clara Convetion Center. More than 50 educational sessions and keynotes, networking activities and presentations make this a must-attend event if you're aiming for Web success.

While many companies are tightening their financial belts, it is increasingly important to attend these type of industry events to ensure your success in these often difficult times -- and when the economy turns around. Even if you don't opt for the All Access Pass, prospective attendees could also opt for an Expo Pass, which enables them to participate in more than 30 presentations, or the Networking Pass, which offers an opportunity to network with individuals from more than 600 companies.

I've outlined a few sessions I think everyone should attend at SMX, from first timers to seasoned Internet professionals.

Day One:
Technical SEO Issues for Developers
Local Search Marketing Tactics
Search & Reputation Management

Day Two:
Search Engine Friendly Web Design
Advanced Landing Page Strategies
Tapping Into Image Search

Day Three:
Up Close With Google AdWords Quality Score
Advanced Keyword Research Tactics
Productivity Tips For The Busy Search Marketer

Recommended SMX Sessions

Administrator — Wed, 30 Jan 2008 15:21:00 GMT

Search Marketing Expo (SMX) just announced its current list of conference sponsors, exhibitors and partners. A few Website Magazine staffers will be at the event in late February so I thought we'd give you a run down of what we think are the must attend sessions in case you have not set your schedule yet. I won't personally be in attendance but if I were to be there I would split my time between networking and the following sessions:

On day one, keynotes aside (which should always be a must attend), Decrypting Quality Scores with Andrew Goodman, Copywriting for Search Success with Heather Lloyd-Martin and Jill Whalen, Online Retail & Blended Results with Liana Evans would all be worthy of your attendance.

Day two looks as though attendees choices will be tough with Search Engine Friednly Web Design and Landing Pages & Multivariate Testing running concurrently in the morning. Reputation Monitoring & Management Through Search, Search Ads & Behavioral Targeting and if you really want to geek it up, I would recommend completing your day with SEO & User Generated Content.

The final day features an interesting sounding session in Industrial Strength SEO with speakers Martin Laetsch of SEM Director and David Roth of Yahoo. The Analyzing the Competition session also has some great speakers including Jake Baille of STN Labs.