Consumer Confidence, Trust and Privacy

Administrator — Mon, 13 Feb 2012 20:55:00 GMT

Privacy management solution provider TRUSTe issued the first Consumer Confidence Edition of its ongoing Privacy Index Series which measures privacy concerns and sentiments of U.S. adults online and the impact on businesses.

The study revealed that 90 percent of online adults worry about their privacy online in general and 41 percent don’t trust most businesses with their personal information online. Most shocking was that 88 percent of online adults avoid doing business with the companies who they believe don’t protect their privacy. And to make matters worse, 95 percent of adults believe companies have a responsibility to protect their privacy online.

TRUSTe's findings reveal an alarming lack of consumer confidence online which can have serious negative consequences for businesses," said Chris Babel, CEO of TRUSTe. "That said, the research also revealed that nearly 60 percent of online adults trust most businesses with their personal information online -- proof that many companies take privacy seriously and are rewarded as a result. TRUSTe is committed to working with businesses to help build online trust with consumers by providing a comprehensive suite of solutions designed to address privacy concerns across all their online businesses on a worldwide basis."

Privacy Seal Instills Trust, Increases Business for Merchants

Linc Wonham — Fri, 04 Jun 2010 15:00:00 GMT

Small and mid-sized e-commerce businesses looking to gain valuable online brand trust can now do so through a new partnership between TRUSTe and Miva Merchant. Online stores running on Miva Merchant’s e-commerce software, presently more than 50,000 companies, can obtain TRUSTe Privacy Services for small and medium-sized businesses and display the distinctive TRUSTe Privacy Seal on their websites.

The seal can be obtained after undergoing privacy scanning and creating a custom privacy policy using TRUSTe’s new Privacy Policy Generator, ensuring shoppers that they are free to engage on a safe and trusted site. TRUSTe also provides merchants with free consumer privacy dispute resolution support, resolving thousands of privacy complaints each year for website owners.

A recent Consumer Reports survey found that 71 percent of online shoppers look for a trustmark before doing business with an e-commerce retailer, and TRUSTe’s own research has shown that consumers spend more time and money on websites with a TRUSTe seal. “The increase in consumer trust in our site coupled with the increase in average order volume has been incredible to watch as our customers respond to our commitment to safeguard their personal information,” said the founder of West Florida Components, Patricia Pepe, after obtaining the seal through Miva Merchant, which provides shopping cart software for her business.

'Net Features : TRUSTe Privacy Services

Consumer Confidence, Trust and Privacy

Privacy Seal Instills Trust, Increases Business for Merchants