Tweetup Gets (Real-Time) Serious

Pete Prestipino — Wed, 14 Jul 2010 16:14:00 GMT

Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users.

TweetUp opened registration for the bid-based real-time search marketplace back in April 2010, and in May the company launched search capabilities on several high-profile sites.

TweetUp’s search algorithms, in combination with its upcoming bid-based real-time search marketplace, nicely satisfy the needs of both users and tweeters in a single search mechanism. While Tweetup relies in part on a variety of factors to determine relevance count on the bid amount as being the predominant factor as Tweetups founder Bill Gross, pioneered (if not outright invented) the paid search model at GoTo/Overture nearly one decade ago.

How this will all play out with Twitter's upcoming advertising platform and @EarlyBird specials is anyone's guess. We're betting Twitter is going to have something to say about it.

TweetUp to Tweak Twitter Searches, Generate Ad Revenue

Linc Wonham — Mon, 12 Apr 2010 23:30:00 GMT

TweetUp, a new patent-pending platform that combines the popularity, relevance and influence of tweets and tweeters with a bid-based marketplace, is bringing search advertising to Twitter. An auction-based system that will allow advertisers to bid to have their tweets displayed when users search for keywords, TweetUp gives the most important tweets the distinction they deserve.

“For most people, 80 percent or more of the tweets that fly by them when they’re searching for something are useless noise,” said Bill Gross, founder and CEO of TweetUp. “For serious tweeters, the task of attracting interested and relevant followers is equally daunting. TweetUp will change all of that.”

Pioneering Internet entrepreneur Gross comes from IdeaLab, for whom he conceived the first model for paid search, Overture/Goto.com, back in the nineties. Then, like now, the goal was to create a business model that would both improve the relevance of search results and enable a steady revenue stream for publishers.

In TweetUp, he has come up with a Twitter marketplace designed to showcase the world’s best tweeters and enable them to grow a highly targeted following. An algorithm that combines a variety of factors to determine relevance will push the best tweets to the top of the results of users’ searches. Major partners, including leading Twitter search clients and top websites, will display the results, enabling users to easily find the best tweets and tweeters in the world.

'Net Features : TweetUp

Tweetup Gets (Real-Time) Serious

TweetUp to Tweak Twitter Searches, Generate Ad Revenue