Unicorn Expands Ad Opportunities for Video Publishers

Michael Garrity — Wed, 16 Jan 2013 17:40:00 GMT

Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media.

If you’ve never heard of Unicorn Media, it’s a company that provides Internet video solutions. Through its flagship Unicorn Once solution, the company enabled cloud-based video delivery and dynamic ad insertion for any IP-connected devices using a single URL. Publishers using Unicorn Media’s solution are thus able to deliver personalized, “television-like” viewing experiences on a plethora of connected devices (e.g. the iPhone, iPad, Xbox, Android, Roku, etc.) with no SDK or plugin required. It also integrates with pretty much all third-party ad networks and in-house solutions.

OnceUX expands upon that by allowing publishers to deliver interactive ad capabilities and rich user interface (UI) from the client-side, while offering server-side ad insertion and continuous playback. Ultimately, this will open up a plethora of new monetization opportunities through expanded ad units and pay-per-click (PPC) models.

The new client-side capabilities that come with Unicorn OnceUX include incorporating interactive ads, inserting ad overlays into video streams and the ability to hide player controls to prevent fast-forwarding, among many others. And as it’s build for applications and HTML5 content structures, OnceUX eliminates the need for publishers to use third-party SDKs to manage their click-through campaigns, as well as delivering a vastly improved user experience thanks to the removal of third-party interface delays.

Unicorn OnceUX also provides publishers with real-time analytics on video and ad performance, in addition to delivering business intelligence that allows for agile ad operations and support for mid-roll ad insertion in long-form content. This means that ad operations can now deliver customized ads to users based on the current inventory on their connected devices.

Monetizing Video on Mobile Devices Could Start With a Single URL

Administrator — Tue, 13 Nov 2012 18:45:00 GMT

Today, more people are watching video on mobile devices than ever before, using tablets and smartphones of every type to view television programs, breaking news, live sporting event broadcasts and much more. The profusion of IP-enabled devices should give Web content publishers unprecedented monetization opportunities now that consumers can theoretically watch video anywhere, anytime online.

We also know that consumers are considerably more engaged when watching video on their mobile devices than they are on desktop and laptop computers. Still, most Web publishers haven't been able to take advantage of these new monetization opportunities because of the challenges associated with formatting content for all the different device types and operating systems, as well as the many obstacles associated with dynamic ad insertion online. Additionally, most Web publishers are unable to effectively leverage their content because they have to break down and store thousands of file types and formats, and they are also unable to efficiently insert ads anywhere in the video stream in real time and target individual users.

This means that the potential online video profit center was more often a cost center due to these barriers.

A Comprehensive Solution on a Single URL

Thanks to new technology, there is now a solution to the Internet video problem – one that enables publishers to upload video content one time, dynamically insert pre, mid and post roll targeted ads and optimize performance – all in real time as they deliver content to any Internet-connected device in the world on a single URL. This new solution, Unicorn Once, eliminates workflow challenges by making file type and format management unnecessary, and it gives publishers a way to insert ads in the video stream in real time, regardless of device type, and deliver ads targeted to individual users.

With a video content provided on a single URL, publishers can deliver a viewing experience on any device that is similar to the seamless experience users have come to expect from television broadcasts. It enables publishers to insert ads anywhere in the video stream from current inventory. A comprehensive solution can also provide real-time analytics that deliver performance details across platforms and business intelligence capabilities that can streamline ad operations. Capabilities can include real-time ad integration and ad targeting that takes only a fraction of a second rather than hours as well as the ability to insert mid-roll ads in long-form content to deliver relevant messages to individual viewers.

Unprecedented Monetization Opportunities

The ability to deliver video content on a single URL is a game-changer in the online video publishing sector, eliminating the expenses associated with video file management and enabling dynamic ad insertion and rapid, agile ad operations. Now web publishers can efficiently deliver content across platforms and operating systems and turn their valuable video content into unprecedented monetization opportunities through new ad insertion and management capabilities. A comprehensive solution delivered on a single URL can finally solve the Internet video problem.

About the Author: Bill Rinehart is Founder, Chairman and CEO of Unicorn Media Inc., the leading provider of Internet video solutions that enable companies to maximize IP video profitability. The company’s patented technology, Unicorn Once™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. Content owners can monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.

'Net Features : Unicorn Media

Unicorn Expands Ad Opportunities for Video Publishers

Monetizing Video on Mobile Devices Could Start With a Single URL