'Net Features : Viralheat

Viralheat Users Get Fired Up for iPhone App Release

Allison Howen — Thu, 16 May 2013 09:04:00 GMT

The Viralheat platform has gone mobile.

The social media marketing suite provider just launched an iPhone app, which enables users to manage multiple Twitter, Facebook and LinkedIn accounts from their smartphones. The app can be leveraged to publish updates, as well as engage with audiences by commenting on posts, replying to updates and retweeting tweets. Plus, users have the ability to analyze follower data for their connected Facebook, Twitter and LinkedIn accounts.

“Viralheat already provides marketers with a unique, all-in-one platform for social media management,” said Vishal Sankhla, co-founder, Viralheat. “Our new iPhone app brings this simple, cost-effective platform, that includes social media management, engagement, publishing and analytics capabilities to the mobile world.”

The app also provides Viralheat users with on-the-go access to a variety of the platform’s most popular features and tools, including the Viralheat Stream, cross-channel publishing, analytics, the ability to create and save custom streams, schedule posts and engage with communities in real-time.

Viralheat Launches Social Login, Explore

Allison Howen — Tue, 30 Apr 2013 16:15:00 GMT

Social media marketing provider Viralheat is making it even easier to monitor a brand’s social presence with the launch of two new tools, Social Login and Explore.

Social Login allows Viralheat users to login to their accounts with their email address or social credentials for Facebook, LinkedIn, Twitter or Google+. This feature reduces the number of passwords users need to remember in order to access their accounts.

“Viralheat’s new Social Login feature is surprisingly unique in the social media space today, allowing for a quicker, less hassle option for users to be able to sign into their accounts,” said Vishal Sankhla, Co-founder, Viralheat. “In fact, we are the first social media marketing suite to offer Social Sign On as a way to sign up, or sign in, to this type of technology product … it’s truly a sign of social evolution across the industry.”

Moreover, Viralheat’s new Explore feature allows brand managers to search an unlimited number of keywords on Twitter, Facebook and Google+ in real-time. Keywords searches can be used to help brands monitor what is being said about their company, product or even a competitor. Additionally, these searches can be saved for later viewing and analyzing.

It is important to note that Explore allows users to search @mentions and hashtags on Twitter, as well as keywords and phrases on both Facebook and Google+. While this new feature is free on Twitter and Facebook for all Viralheat customers, the Google+ searches are unlimited only to users with Pro, Premier and Enterprise accounts.

“With our new Explore feature, users now have the ability to search in real-time various social media platforms for any keywords, helping them to understand what is being said on these social networks about their company, products or even competitors,” Sankhla said. “Companies can definitely use this valuable data to their advantage.”

These new features add to Viralheat’s current popular set of tools that help brand managers monitor, analyze, publish and engage across multiple social media platforms.

Viralheat Developer Platform Makes Apps Social

Allison Howen — Thu, 28 Feb 2013 16:30:00 GMT

Social media marketing provider Viralheat has launched a new platform, which makes its big data analysis technology available to developers so that they can make their apps more social.

The platform includes a new suite of APIs that allow developers to integrate social data and capabilities, including management, engagement, sentiment analysis, publishing and monitoring into their applications, and has already been leveraged by word-of-mouth marketing platform SocialChorus and real-time digital analytics provider Anametrix.

SocialChorus, for example, integrated with Viralheat’s sentiment analysis API, which has enabled the company’s dashboard to deliver real-time feedback on the mood of advocate content and comments.

“In order to ensure efficiency at the scale our customers’ demand, it was critical that we automate sentiment analysis across social networks,” said Greg Shove, CEO and Founder of SocialChorus. “Our customers want to scale their brand advocacy efforts, so we intend to provide greater efficiency for all aspects of the social advocate program management process. One such area is sentiment analysis, which needs technology when you have thousands of advocates … Viralheat helps us do this at scale.”

Conversely, Anametrix leveraged the new APIs to help its clients market more effectively and increase revenue.

“As marketers rely more and more on social media to complement and amplify their paid media activities, it is critical to understand the results of their social media efforts so they can gain a complete picture of all marketing efforts and results,” said Pelin Thorogood, CEO of Anametrix. “The new Viralheat APIs provide the Anametrix marketing-analytics platform with near instant social-media-data access, enabling our clients to correlate in real time social data with campaign performance data from Google Adwords, DoubleClick and many other sources. Together, Viralheat and Anametrix give marketers the insights they need to drive a greater return on marketing investment because they decipher how earned media metrics – such as social mentions and sentiment – relate to paid media metrics – such as CPA (cost per acquisition).”

By leveraging the APIs, developers have more free time to focus on their applications. This is because Viralheat’s cloud infrastructure takes care of details, such as scheduling messages and monitoring thousands of conversations in real-time. However, it is important to note that in order to start using the new APIs, developers need to create a Viralheat developer account.

“We want to empower developers to socially enable the world-class applications they are building,” said Raj Kadam, Co-founder of Viralheat. “By rolling out our suite of APIs, we are breaking down the barriers for developers.”

Viralheat Gets Smart with Social

Allison Howen — Tue, 05 Feb 2013 16:35:00 GMT

Social media marketing platform ViralHeat has launched Smart Stream, a unified, Web-based social management, monitoring and analytics application built exclusively for brands.

Smart Stream enables marketers to use one platform to manage and monitor all connected accounts and keyword searches. Users have the ability to customize smart filters to view relevant brand mentions by keyword or hashtag from a variety of sites, including Twitter, Facebook, Pinterest, LinkedIn, blogs and YouTube. Moreover, users can engage with their audience directly from the stream via replies, comments, retweets and more.

“Social media management tools are not tailored to the way social media managers work. Most social media managers spend too much time bouncing back and forth between tools to manage multiple social platforms,” said Vishal Sankhla, co-founder and CTO of Viralheat. “Viralheat’s Smart Stream gives social media managers a suite that allows them to gain a complete understanding of their social media performance within minutes, along with the insights to take action right from the Smart Stream. This new version is completely focused on helping social media managers meet their goals around brand awareness, customer satisfaction and customer acquisition.”

Additional enhancements to the Viralheat platform include a redesigned analytics dashboard and user interface, targeted publishing functionality and personal Facebook account publishing. It is also important to note that Viralheat provides its users with detailed reporting and analytics across Twitter, Facebook, Pinterest, YouTube and the social Web. In fact, the tool's built-in sentiment analysis identifies mentions as negative or positive, while also allowing users to manually change a sentiment if necessary. Furthermore, the platform identifies potential sales leads and packages them in a downloadable Excel or CSV format, which can be imported into a CRM.

Viralheat Offers Google+ Pages Management

Pete Prestipino — Tue, 13 Nov 2012 17:00:00 GMT

Do you know what every single professional user and brand on Google+ has been asking since the network's launch? It's this: why can't I use my third party social media management and monitoring application/platform to post to Google+?

Google opted not to publish an API for its Google+ service at launch (although it did release a partial-access API in September of 2011), leaving many of those responsible for social media to actually post new items and participate on the network directly - gasp! But that is slowly changing. Social media analytics and intelligence platform ViralHeat announced that it now supports Google+ Page managment - one of the first social media management solution to make that capability available (several companies including Buddy Media, HootSuite, Vitrue, Hearsay Social, and a few others already offer the same functionality).

Viralheat users are now able to manage their Google+Pages from the ViralHeat dashboard, updating and commenting on their status or posts within their circles. Posted comments can also be edited and deleted. Viralheat's publishing sutie, which provides monitoring and analytics for Twitter, Facebook, Pinterest, video and the real-time Web, also offers scheduled publishing, rich media integration, URL shortening, post preview and publishing history. Google+ Page management comes standard with free and paid plans, which start at $49 per month.

“With Viralheat’s Google+ Page management, I can now connect and juggle all of the social networks I regularly post to,” said Viralheat user Eileen Bernardo. “It’s really convenient to have access to all my accounts in one place.”

Startup Social Tracker Viralheat Adds Facebook

Linc Wonham — Thu, 25 Mar 2010 15:30:00 GMT

Viralheat, a social media tracking site that allows marketers to monitor consumer-generated content on video websites, has integrated Facebook to its growing platform. Users can now measure the impact of total shares, likes, comments, updates and more from the world’s largest social network to help identify the latest trends and perform competitive analysis.

Viralheat is a startup website that helps track consumer opinions about a brand or a product by following activity on blogs and social media sites such as YouTube, Hulu, Twitter and Vimeo, much in the way companies like Omniture, Radian6, Omigli, Visible Measures and others do. For $10 per month to track 10 profiles (50 profiles for $40/month), Viralheat is priced lower than the competition.

The company also announced new integrations with Klout and Twitalyzer, both analytics applications that help measure the influence of consumers to the marketers trying to reach them. Viralheat now offers a complete 360-degree view of any user, with a map of their reach across various social media services.