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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>'Net Features : Warehouse</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/tags/Warehouse/default.aspx</link><description>Tags: Warehouse</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Brightcove Powers Retailer's Fashionable Video Display</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/2010/07/08/brightcove-powers-retailer-s-fashionable-video-display.aspx</link><pubDate>Thu, 08 Jul 2010 21:30:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:14357</guid><dc:creator>Linc Wonham</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=14357</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/posts/archive/2010/07/08/brightcove-powers-retailer-s-fashionable-video-display.aspx#comments</comments><description>&lt;hr /&gt;
&lt;p&gt;&lt;img src="http://www.websitemagazine.com/images/blog/brightcove-mini.gif" style="float:left;margin:10px;" width="75" height="75" alt="" /&gt;Women&amp;rsquo;s fashion retailer Warehouse is one company whose use of video to enhance its online presence has paid off immediately &amp;mdash; at least &lt;a target="_self" href="http://www.warehouse.co.uk/stylestudiotv/content/fcp-content"&gt;aesthetically&lt;/a&gt;. Warehouse recently adopted the cloud-based video platform from Brightcove to showcase its products online and support its 320 stores across the U.K.&lt;/p&gt;
&lt;p&gt;Among the new offerings on the Warehouse website are a fashion portal, a video product catalog and an innovative &amp;ldquo;shoppable&amp;rdquo; functionality in which the fashions shown in videos can be purchased on the same screen. Warehouse has also introduced a mobile application using Brightcove&amp;rsquo;s iPhone software development kit, and the app includes new video content from the site&amp;rsquo;s fashion portal as well as styling tips.&lt;/p&gt;
&lt;p&gt;The influence of video continues to grow in the e-commerce industry and &lt;a target="_self" href="http://www.brightcove.com"&gt;Brightcove&lt;/a&gt;&amp;rsquo;s platform has become a leading choice among businesses worldwide.&lt;/p&gt;
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