Internet YP Ad Industry Just Got Interesting

Pete Prestipino — Fri, 23 Jan 2009 01:46:00 GMT

AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution agreement that will give YellowPages.com advertisers and SuperPages.com advertisers the opportunity to cross promote through online advertising placements on their leading local search websites. The two online properties will also share business profiles and other enhanced content from each other's advertisers.

"Cross distribution of advertisers across YellowPages.com and SuperPages.com creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."

No information was immediately presented on how advertisers will be presented (or on the actual revenue arrangement), but one could assume that for geographic areas where one company is weaker in ad listings than the other, each would tap the partner's database to present users with more listings.

YellowPages.com Partners With Microsoft

Administrator — Tue, 18 Mar 2008 15:19:00 GMT

AT&T subsidiary YellowPages.com will be including its paid advertising listings on Microsoft's local search sites (Live Search and Live Search Maps properties) in an distribution agreement announced yesterday. The deal in effect replaces Idearc's (owners of SuperPages.com) relationship with Microsoft and means that AT&T has closed distribution agreements with AOL, Microsoft and Yahoo!.

What does this mean for local online advertisers?

Perhaps it's now time to consider promoting your local businesses' Web destination on the YellowPages.com network. There are free listings available but paid listings are what will get you new customers from exposure in the search media properties of Microsoft, AOL and Yahoo.

Unfortunately, there is little in the way of ad pricing on the site itself (and no self-service model?) but Video Profiles, Premium Inventory Listings, Search Engine Solutions and Web site solutions could be worth the time investigating.

UPDATE: Idearc has formally responded to this post.

"Our agreement with MSN was expiring in April. The traffic from MSN had not met our expectations and had not performed as we had hoped, so we would not have renewed that agreement without significant changes. We are continuing to pursue other opportunities for our advertisers -- given that we have a performance-based model and a different strategy than MSN."

'Net Features : YellowPages.com

Internet YP Ad Industry Just Got Interesting

YellowPages.com Partners With Microsoft