PPC Management on the iPhone

Pete Prestipino — Thu, 22 Jan 2009 14:30:00 GMT

PPC management software provider Acquisio today announced the release of Acquisio SEARCH for iPhone, an interactive PPC management dashboard.

Acquisio clients with the iPhone app can keep track of high-level PPC statistics, pause or resume client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. The dashboard is also actionable, so that users can pause underperforming campaigns or adgroups until they get back to the office to get a closer look and take proper action.

"SEM managers are very busy people. They need to be able to take advantage of moments of inactivity, during commute, for example, to increase their productivity. With the iPhone application, account managers can now see how all their accounts performed on the previous day, week, or month. The interface presents engaging line charts to map progress over time of any given metric," said Martin Le Sauteur, president and CEO of Acquisio Inc. "On the iPhone, the interface is sensitive to screen position, and we wanted to take advantage of this unique feature. When the screen is flipped on its side, we provide even more data on the screen."

Moving Into adCenter

Pete Prestipino — Fri, 24 Oct 2008 14:02:00 GMT

Perhaps signifying the beginning of a shift away from Google AdWords (albeit only a modest one), PPC management firms are supporting their clients wishes and looking for alternatives outlets of paid traffic. Case in point, Acquisio launched full support for Microsoft adCenter today.

Acquisio SEARCH now allows agencies to automate all of their PPC management activities for all of their client accounts from one interface for the three major search providers -- namely Google, Yahoo and now Microsoft. This enhancement will result in significant time savings for agencies that in the past had to log into Microsoft adCenter separately.

"We will continue to integrate new search engines and ad networks based on our clients' needs. As we work closely with our customers toward future versions, some of the most requested integrations that we're evaluating include Ask.com, Business.com, Facebook, and shopping comparison engines," explains Marc Poirier, Co-Founder of Acquisio. "By offering simplified automated reporting, management and optimization from one interface, Acquisio SEARCH allows our customers to enjoy increased functionality along with ease of use which facilitates higher user adoption and satisfaction."

Most discussion surrounding pay-per-click advertising focuses on Google Adwords and for good reason - that is where advertisers receive the majority of their traffic. But it is widely known in certain Web circles that adCenter produces a competitive (if not better) return on ad spend. You can learn more about Microsoft adCenter at their newly launched learning center.

'Net Features : acquisio

PPC Management on the iPhone

Moving Into adCenter