LiftDNA Acquired by OpenX; Better Ad Supply on the Way

Pete Prestipino — Mon, 27 Feb 2012 19:30:00 GMT

Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize their advertising revenue.

LiftDNA is a yield optimization technology that works with a publishers’s ad serve to manage all non-guaranteed demand channels including Demand-Side Platforms (DSPs), ad networks, traditional SSPs and exchanges – from inside the ad server. The LiftDNA platform is then able to process all available pricing information for the publisher and maximize competition and revenue, and because it operates within the ad server, LiftDNA reduces discrepancies and system latency, both of which further increase publisher revenue.

“Building yield optimization directly into the ad server breaks the mold of remote, third-party services, dramatically increases revenue and aligns perfectly with OpenX’s vision of providing publishers with a comprehensive revenue serving platform,” says Tim Cadogan, chief executive officer of OpenX. “We’re delighted to be able to bring this superior monetization solution to publishers around the world.”

OpenX Professional Services

Pete Prestipino — Mon, 20 Oct 2008 14:19:00 GMT

Leading independent (open-source) ad server OpenX announced the launch of its professional services and suppot packages for Web publishers.

Three premium support packages offer a variety of installation, upgrade and training services for publishes that use the OpenX platform.

In May 2008, the company conducted its first extensive community survey and one of the key implications was the clear need of community members for support and services to help them install and develop the OpenX ad server to meet their individual needs.

"Offering professional services and support to our large and growing community is a natural extension of our open source roots and this initiative clearly demonstrates our ongoing commitment to the community," said Tim Cadogan, chief executive officer, OpenX. "Adding world class, enterprise levels of support to our core ad serving product will help our publishers create and grow their businesses."

'Net Features : ad servers

LiftDNA Acquired by OpenX; Better Ad Supply on the Way

OpenX Professional Services