'Net Features : ad-tech

ad:tech Chicago's Must-Attend Sessions (and Exhibits)

Pete Prestipino — Mon, 31 Aug 2009 15:46:00 GMT

Website Magazine will be exhibiting at and attending ad:tech Chicago this week and we’re excited (very) about the session lineup. We’ll have full editorial coverage of the two-day event so make sure to check the weblog to see what we’re up to over the next few days – pictures, posts and more.

I’ve pulled out a few of what I would consider the must-attend sessions at ad:tech Chicago ’09. If you’re in attendance this week, stop by Booth #30 to meet the Website Magazine team, pick up the latest issue and speak with our editorial and sales team.

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: Must-Attend Sessions for WM Pro’s

+ So Many Networks, So Little Time—Actionable Advice on How to Best Leverage Digital Audience Networks
Tuesday, September 1, 11:00am - 12:00pm

+ Social Performance: How Leading Marketers are Leveraging Social Media and UGC to Achieve Clear Goals and Business Objectives
Tuesday, September 1, 2:30pm - 3:45pm

+ Branding 3.0--Leveraging Digital to Drive Brand Preference (Presented by Digitas)
Tuesday, September 1, 4:00pm - 5:00pm

+ The Almighty Local Dollar: How To Reach and Monetize the Local Digital Consumer
Tuesday, September 1, 4:00pm - 5:00pm

+ Yahoo! Sponsored Workshop: Understanding the Drivers to Video Consumption—An Original Research Study
Wednesday, September 2, 12:15pm - 1:15pm

+ The Invisible Web: What It Is, How Will It Change Your Life and What It Will Mean to Live in “The Cloud”
Wednesday, September 2, 5:15pm - 6:15pm

+ Audience Mapping: Using Data Visualization and Analytics to Find Your Audience
Wednesday, September 2, 4:00pm - 5:00pm

+ Search - Not Just about the Desktop Anymore: Tactics and Techniques for Emerging Platforms (Presented by SEMPO)
Wednesday, September 2, 12:15pm - 1:15pm

: Must Visit Exhibitors for WM Pro’s

+ Ample Media (Email, phone, address and Credt/Debit Card Validation): Booth #3
+ 7Search (PPC Advertising and Affiliate ): Booth #31
+ Bluehornet Networks ( Lifecycle email messaging): Booth #7
+ Casale Media (Ad Serving, Ad Networks): Booth #43
+ iContact (Email marketing services): Booth #54
+ ifbyphone (Automated telephone apps): Booth #5
+ Mongoose Metrics (Keyword Phone tracking): Booth #47

Anatomy Of a Successful Campaign

Pete Prestipino — Mon, 04 May 2009 21:15:00 GMT

What does a successful Internet campaign look like?

Performics announced last week that their recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards.

Performics’ campaign, “Online Traffic Makes Instore Buyers,” used online coupons through paid search to drive offline traffic to Cabela’s retail locations across the country. The results? Ten percent of all consumers who clicked retrieved a coupon, and 40 percent of the coupons distributed were redeemed at a retail location.

“Cabela’s continually generates robust sales through their aggressive online marketing efforts, and their willingness to try new things has helped them stay ahead of competitors,” said Nick Beil, CEO of Performics. “Our account team worked closely with Cabela’s to achieve some great results. We exceeded the campaign’s coupon retrieval goal by 233 percent, and the 40 percent coupon redemption rate significantly outperformed the campaign’s goal of 15 percent.”

As part of the campaign, Performics built online promotional campaigns for each store and focused on keywords for Cabela’s brand. Geo-targeted strategies were also put into place for locations within a 200-mile radius of each store, and copy specialists developed ad copy that offered in-store coupons to the local audiences. The coupon could only be redeemed at one of the store locations, and relevant landing pages were used to guide consumers through the coupon retrieval process.

“Performics has been a solid marketing partner for Cabela’s by demonstrating cutting edge paid search expertise,” said Derek Fortna, Internet marketing manager for Cabela’s. “They continually present new opportunities to boost the efficiency and effectiveness of our marketing initiatives. Their proven online experience helped successfully drive our offline business and push traffic to our retail stores.”

Be Heard @ The ADSPACE Conference

Pete Prestipino — Wed, 04 Mar 2009 20:24:00 GMT

Just wanted to let Website Magazine readers know that I'll be speaking on the "Beyond Text Ads: In-Text, Affiliate, Lead-Gen, eBay and More" panel at ADSPACE, a conference and expo for small to mid-sized publishers.

The event happens in a few weeks during the ad:tech conference in San Francisco (April 22nd), but I'd like to have the input of the largest group of Web professionals anywhere - Website Magazine readers!

Share your best practices for revenue generation outside of text ads and you'll be featured in my portion of the presentation and in a future article of Website Magazine.

As a Web publisher, how are you monetizing your Web traffic?
Share your thoughts on the Website Magazine forum