'Net Features : adap.tv

Video Ad Spending Soars

Pete Prestipino — Wed, 14 Nov 2012 20:42:00 GMT

Web marketers are likely putting the finsihing touches on their plans for 2013 right now; here's to hoping they haven't left video advertising out of their promotional mix.

A new report from Adap.tv indicates that online video ad spend rose 27 percent in 2012 and is expected to grow another 20 percent in 2013. If spending increases in one channel, it has to go down in another of course and broadcast TV, Cable, Print and Direct response channels all suffered.

Below is a video of Adap.tv President Toby Garbiner discussing the report, but here are two additional highlights from the research study that caught our attention:

- Real-time bidding via DSP's, and interest in private exchanges tripled in Q3
- Fill-rates for publishers are up an average of 19 percent over last year.
- Available inventory is up 67 percent from 2011
- CPMs are up an average of 12 percent from 2011

Watch live streaming video from digiday at livestream.com

Brands Take a Closer Look at Online Video

Linc Wonham — Mon, 28 Nov 2011 22:00:00 GMT

The second annual Video State of the Industry Survey from Adap.tv and Digiday has found that brand advertisers who bought online video ads this year are planning to increase their budgets for 2012 by 47 percent.

For brands that didn’t purchase any video ads in 2011, 84 percent say they will include digital video in their campaigns in the last quarter of 2011 or in early 2012. These figures correlate closely with the experience of Wooshii.com, a network of thousands of the world’s top video makers and animators.

In the last six months, the average spend on video projects on Wooshii has risen by more than 60 percent.

“Budgets have been increasing quite dramatically this year and they are likely to continue growing in 2012,” says Wooshii CEO, Fergus Dyer-Smith. “Businesses are now looking to spend serious amounts of money on online video. Everyone is buying into the fact that online video advertising is a very cost-effective way of spreading a brand message.”

The survey found that brands are diverting funds away from print advertising and broadcast TV advertising in order to focus on online video.

The Video Race: Who’s Winning?

Pete Prestipino — Thu, 17 Mar 2011 17:36:00 GMT

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions.

As you might imagine, when it comes to the top online video properties by video content views, the usual suspects appear. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 141.1 million unique viewers. Microsoft Sites captured the #2 ranking (up from #7) with 48.8 million viewers, followed by Yahoo! Sites with 46.7 million viewers. Facebook.com came in fourth with nearly 46.7 million viewers, while VEVO ranked fifth with 45.9 million viewers. Google Sites had the highest number of viewing sessions with 1.8 billion, and average time spent per viewer at 262 minutes, or 4.4 hours.

For those struggling with video content, video advertising is coming on strong. In fact, Video ads accounted for 12.4 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online.

According to Comscore, Americans viewed 3.8 billion video ads in February. Hulu generated the highest number of video ad impressions at more than 1.1 billion. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 548.3 million ad views, followed by ADAP.TV (396 million) and SpotXchange Video Ad Network (343 million). Time spent watching videos ads totaled 1.7 billion minutes during the month, with Hulu delivering the highest duration of video ads at 454 million minutes. Video ads reached 42 percent of the total U.S. population an average of 30 times during the month. Hulu also delivered the highest frequency of video ads to its viewers with an average of 48 over the course of the month.

Monetize Mogulus With Adap.tv Plugin

Pete Prestipino — Tue, 12 May 2009 14:30:00 GMT

Live-broadcast platform Mogulus announced the addition of a plug-in from Adap.tv, expanding the range of options customers have in monetizing their streaming video webcasts.

By expanding its already robust Internet video ecosystem to include Adap.tv’s capabilities as an integrator of advertising, Mogulus gives its PRO services customers a richer choice of features and functions to use in deriving advertising-based revenue from their streaming video programs. Mogulus is the only online video platform that combines live, 24/7 linear and on-demand broadcast video.

Mogulus is participating in Adap.TV’s Player Partner Program to add to the set of media-management services and video-publishing tools available to help customers monetize their video feeds.

"Integrating Adap.tv's One Source 2.0 platform as a plug-in to our Mogulus Pro service is a key milestone in enabling Mogulus Pro customers to monetize their live streaming content with pre-roll and overlay inventory from their own internal servers and third-party networks," said Mogulus co-founder and CEO Max Haot. “Since monetization is such a key part of the value we deliver to our customers, we’re very pleased to partner with Adap.tv.”